Digital Marketing Intelligence Analyst

Digital Marketing Intelligence Analyst

Description:

Work Mode – Remote Shift timing (if any): London Hours i.e. India 2nd Shift 2pm to 11pm

Experience Level: 5+ years of analytics experience

Relevant Experience required: 5+ years

Education Required: Bachelor’s / Masters / PhD: Bachelor’s. MBA is a plus.



Candidate Roles and Responsibilities:

Build data products, troubleshoot tracking issues, and conduct deep dive analyses that unlock actionable insights for the business. Responsibilities include:

Utilizing data analytics and visualization tools to provide statistical insight for the business – these tools include but are not limited to Adobe Customer Journey Analytics, Azure Databricks, SQL, and Power BI.

Owning key business datasets and providing recommendations for action.

Identifying tracking gaps and partnering with developers and business teams to resolve them.

Discovering opportunities to enhance data collection and instrumentation.

Integrating external data sources to enrich digital analytics.

Delivering recurring reports and supporting ad hoc analysis needs. Be able to turn around projects in a tight timeline.

Leading end-to-end analytical projects with long-term impact.

Staying current with emerging digital analytics tools and methodologies, and advocating for continuous improvement 



Technical Skills required: 

Any special or skills related notes:

Self-driven with consistently strong productivity.

An effective communicator, able to collaborate with senior leadership, technical teams, and non‑technical stakeholders.

Comfortable operating in a fast-paced environment with the ability to take initiative.

Highly accountable, with a strong sense of ownership and follow-through



Must have Skills:

Web analytics, such Adobe Customer Journey Analytics

Working knowledge of B2B lead management, Salesforce, and marketing automation platforms (Marketo or Eloqua)

Background in A/B testing, marketing analytics, or customer behavior analysis.

Demonstrated experience working cross functionally with business and technical teams.

communication skills



Good to have skills

Strong proficiency in SQL, Azure Databricks, and Power BI

Working knowledge of B2B lead management, Salesforce, and marketing automation platforms (Marketo or Eloqua)

Experience in large global companies.

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