Role Overview Lead end-to-end brand management for assigned product groups, driving brand growth, equity, and business performance. This role is responsible for developing and executing marketing strategies, managing P&L and budgets, and ensuring alignment with business objectives and regulatory requirements.
Key Responsibilities
Develop and execute short- and long-term brand strategies, including action plans, budget control, and performance tracking
Manage end-to-end marketing activities to achieve sales, market share, and profitability targets
Create communication briefs and collaborate with agencies to deliver integrated campaigns across media and promotional channels
Lead qualitative and quantitative research to generate consumer insights and inform strategic decisions
Define consumer profiles, engagement journeys, and in-store strategies to strengthen brand presence and category performance
Recommend pricing, promotion strategies, and channel-specific SKU plans for key customers
Drive consumer-centric innovation, including product launches and brand renovation initiatives
Monitor brand health, performance metrics, and strategic alignment
Develop impactful brand experiences and ensure consistent communication that reinforces the company’s trusted image
Ensure full compliance with regulatory requirements and product specifications
Qualifications
Bachelor’s degree in Marketing, Business Administration, or related field
Minimum 7 years of marketing experience, preferably in FMCG
Proven end-to-end brand management experience
Strong analytical, communication, and presentation skills
Fluent in Thai and English
Self-motivated, able to work independently, and perform effectively under pressure
Established in 2024, Frontline Recruitment Thailand is reimagining recruitment with our unique approach. We're all about honesty and authenticity in every step of the recruitment process. We take the time to understand each client's and candidate's vision and purpose, so we can make the perfect match. We're here to make the recruitment process seamless, reliable, and people-oriented.
Our team consists of some of the best recruiters in the market in Thailand with extensive recruitment experience both locally and abroad. We are all very well connected with key people in our specialised industries in Thailand and we know how to utilise our broad network and expertise to answer both our client’s and candidate’s needs.
We know that every client has different needs and values, so we make sure to listen carefully and deliver a consistent, trustworthy service that respects those values. Our own values are inhibited in every thing we do, and we will do everything to respect yours.