Director of Vision Insurance - Green Bay, WI

Position Summary:

This role will be responsible for leading all strategic and operational aspects in the insurance division of a large optometry group. This individual will also expand participation in insurance plans, develop new insurance products, lead outbound sales strategy, and deliver superior experience to members, groups/brokers and providers. The individual is responsible for driving growth by developing broker channels, supporting retail store enrollment efforts, and cultivating employer and affiliate partnerships.

Duties and Responsibilities:

• Define and execute the strategic growth plan, to include increasing plan participation and revenue
• Serve as the key architect of plan design, pricing models, and market positioning to ensure competitive and customer friendly offerings
• Lead product development initiatives, including ancillary programs (e.g., safety eyewear, school grants)
• Identify and pursue new sales opportunities through employer groups, store programs, and external partnerships
• Build and manage a comprehensive broker and agent program, including commission structures, outreach, and onboarding
• Oversee development and distribution of sales collateral, presentations, and standard pricing tools to support sales efforts
• Partner with and support retail leadership to drive in-store enrollment and upsell strategies
• Establish and track enrollment and sales KPIs to guide marketing and outreach initiatives
• Monitor compliance with insurance regulations and company policies
• Act as primary contact for regulatory compliance and operational audits
• Lead the team responsible for both member services and business expansion
• Oversee day-to-day operations including claims, billing, enrollment, credentialing, premium invoicing, and provider services
• Ensure all activities align with applicable state and federal regulations, contract requirements, and internal policies
• Lead resolution of member and provider issues related to coverage, eligibility, and benefit interpretation
• Represent the group in strategic discussions with brokers, group clients, and regulatory entities
• Maintain knowledge of optical industry trends and competitive landscape

Requirements:

• Bachelor’s degree in business administration, healthcare management or related field
• 5+ years of experience in vision insurance or healthcare services
• In-depth knowledge of vision insurance products and industry standards
• Combined vision insurance expertise with strong sales acumen
• Strong leadership and team management skills, with the ability to motivate and inspire others
• Excellent communication and interpersonal skills, with the ability to build relationships and influence performance
• Exceptional organizational and time management skills, with the capacity to prioritize and manage multiple tasks simultaneously
• Strong problem solving and critical thinking skills
• Flexibility and adaptability to work in a fast-paced, dynamic environment
• Strong ability to analyze data and trends including root cause analysis
• Able to speak publicly and present to groups
• Proficiency with MS Office Suite of programs