Job Summary
The Market Research Specialist is responsible for generating market intelligence and data-driven insights that support student recruitment, enrollment growth, academic program development, and institutional strategic planning. The role conducts market research, competitor analysis, enrollment forecasting, and stakeholder studies to identify trends, opportunities, and factors influencing student enrollment and institutional competitiveness.
Key Responsibilities:
Conduct quantitative and qualitative market research through surveys, interviews, focus groups, and fieldwork.
Monitor market trends, student preferences, competitor activities, and developments in the education sector.
Develop enrollment forecasts and demand projections for Senior High School, Undergraduate, Graduate, and Doctoral programs.
Perform competitor benchmarking on academic offerings, tuition, scholarships, facilities, and marketing initiatives.
Analyze research data and generate actionable insights, reports, dashboards, and executive presentations.
Assess market opportunities for new programs, partnerships, campuses, and institutional growth initiatives.
Evaluate the effectiveness of recruitment, branding, and marketing campaigns through research and performance analysis.
Maintain a centralized repository of market intelligence, competitor information, and enrollment data.
Support strategic planning and decision-making through data-driven recommendations.
Qualifications:
Bachelor's Degree in Marketing, Business Administration, Statistics, Economics, Psychology, Communication Research, Data Analytics, Social Sciences, or a related field.
At least 3–5 years of experience in Market Research, Business Intelligence, Strategic Planning, Data Analytics, or related roles.
Proven experience in conducting quantitative and qualitative research projects.
Strong analytical, data interpretation, and report-writing skills.
Experience in enrollment forecasting, market assessments, competitor analysis, and executive-level reporting is an advantage.
Proficient in research tools, survey platforms, spreadsheets, and data analytics software.
Excellent communication, presentation, and stakeholder management skills.
In 1990, a group of HR practitioners gathered to realize a common vision – to promote a continuous cycle of providing careers to professionals. Motivated by passion and fueled by entrepreneurial spirit, Searchers & Staffers was born serving the professional and executive hiring needs of various business partners.
Through the years, the company was able to develop a robust network of candidates for various positions and levels. We managed hiring demands across all industries. This provided us the opportunity to work with Filipino and multinational clients in the areas of Consumer Sales & Distribution, Manufacturing, Information Technology, Semiconductor, Pharmaceutical, Shipping, among others.
2012 saw the company changing its name to We Search @ Searchers & Staffers Corp. Adapting to the times, it has been our advocacy to train young professionals to become instruments in bringing talents and client-companies together. Our recruitment efforts go beyond searching and placing. We nurture relationships and offer services that aim to add value to any organization’s hiring process. We are driven by a purpose: to become our clients’ dependable Talent Acquisition Partner and our candidates’ Career Partners.