Role : Performance Marketing Executive
Location : Ahmedabad (Gandhinagar)
Experience : 1 - 2 years
About the company :
A digital marketing agency specializing in performance-driven campaigns, social media marketing, and brand growth strategies, the company supports 250+ clients with data-driven digital solutions across multiple industries.
Services: Social media marketing, performance marketing, SEO, content marketing, and digital campaigns
Job Responsibilities:
· Assist in planning and executing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and Instagram.
· Monitor campaign performance and analyze key metrics such as CTR, CPC, CPA, and ROI.
· Conduct A/B testing to optimize ad creatives, landing pages, and overall campaign effectiveness.
· Support in budget management and allocation to maximize campaign ROI.
· Collaborate with creative and content teams to ensure alignment with campaign objectives.
· Prepare performance reports and provide insights for continuous improvement.
· Stay updated with the latest trends in digital marketing and performance advertising.
· Assist in keyword research, audience targeting, and bid management.
· Coordinate with senior marketers to implement strategic recommendations for campaign optimization.
Job Skills:
· Understanding of digital marketing platforms like Google Ads, Facebook Ads, and Instagram.
· Analytical skills to interpret data and provide actionable insights.
· Familiarity with A/B testing and conversion rate optimization (CRO).
· Strong attention to detail and ability to work with data and spreadsheets.
· Ability to collaborate effectively with creative and content teams.
· Eagerness to learn and adapt to new digital marketing trends and tools.
· Good communication skills for reporting and teamwork.
· Ability to manage time and prioritize tasks effectively.
· Strong problem-solving skills and a proactive attitude.