Marketing Manager

Job Title: Marketing Manager

Location: Beirut, Lebanon
Experience: 5–10 Years
 

Job Summary

We are seeking an experienced Marketing Manager to lead and execute strategic marketing initiatives that strengthen brand presence, drive customer acquisition, and support business growth in the Lebanese and regional markets. The ideal candidate will have strong leadership skills, deep market knowledge, and a proven track record of managing integrated marketing campaigns.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives

• Manage brand positioning, messaging, and communication across all channels

• Plan and execute integrated marketing campaigns (digital, social media, PR, events, ATL/BTL)

• Analyze market trends, consumer behavior, and competitor activities in Lebanon and the region

• Manage the marketing budget, ensuring ROI and cost efficiency

• Lead, mentor, and evaluate the marketing team and external agencies

• Oversee digital marketing efforts including social media, SEO/SEM, email marketing, and content strategy

• Collaborate closely with Sales, Product, and Senior Management to support revenue goals

• Track and report on campaign performance using KPIs and analytics tools

• Ensure brand consistency across all marketing materials and touchpoints

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus)

• 5–10 years of progressive marketing experience, with at least 2–3 years in a managerial role

• Strong understanding of the Lebanese market and consumer behavior

• Proven experience managing multi-channel marketing campaigns

• Experience working with agencies, media partners, and vendors

• Strong analytical, strategic thinking, and problem-solving skills

Skills & Competencies

• Excellent leadership and people management skills

• Strong communication and presentation abilities (Arabic & English required; French is a plus)

• Hands-on experience with digital marketing tools and analytics platforms

• Creative mindset with strong attention to detail

• Ability to work under pressure and meet tight deadlines