Marketing Executive / Digital Marketing

Job Title: Marketing Executive / Digital Marketing
Department: Marketing
Industry: Luxury Jewelry
Experience: 5–6+ years
Location: beirut 
Employment Type: Full-Time

Job Summary:

We are seeking a highly skilled Marketing Executive with a strong digital marketing background to elevate our luxury jewelry brand’s online and offline presence. This role involves executing integrated digital campaigns, creating engaging content, managing social media platforms, optimizing e-commerce performance, and analyzing marketing data to drive growth and brand loyalty.

Key Responsibilities:

Brand & Content Marketing:

• Develop and implement marketing strategies that align with the brand’s aesthetic and voice.

• Create compelling content for social media, newsletters, website updates, and product launches.

• Collaborate closely with the design team to coordinate photoshoots, product visuals, and campaign moodboards.

• Ensure consistent and cohesive brand storytelling across all marketing channels.

Digital Marketing:

• Manage and grow social media channels including Instagram, TikTok, Facebook, Pinterest, and LinkedIn.

• Plan and execute paid advertising campaigns such as Meta Ads, Google Ads, and influencer partnerships.

• Monitor and analyze campaign metrics like CTR, engagement, and conversions to optimize performance.

• Oversee SEO and SEM strategies to enhance website traffic and visibility.

E-Commerce Marketing:

• Support product uploads, collections, and banner updates on Shopify or relevant e-commerce platforms.

• Optimize product pages with high-quality images, persuasive copy, and accurate metadata to improve conversion rates.

Analytics & Reporting:

• Track key performance indicators (KPIs) including ROI, ROAS, email open rates, and follower growth.

• Utilize analytics tools such as Google Analytics, Meta Insights, and Klaviyo or Mailchimp reports.

• Prepare monthly performance reports with actionable insights and recommendations for improvement.

Email & CRM Marketing:

• Build, schedule, and manage email marketing campaigns for launches, promotions, and brand storytelling.

• Segment the audience to personalize communication and increase engagement.

• Maintain and grow the subscriber list through strategic campaigns and outreach.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.

• 5–6+ years of proven experience in digital marketing, preferably within the luxury, fashion, or jewelry sectors.

• Strong expertise in social media management, paid advertising, SEO/SEM, and email marketing platforms (e.g., Meta Ads Manager, Google Ads, Klaviyo, Mailchimp).

• Proficient in content creation and digital storytelling aligned with luxury branding.

• Excellent analytical skills and experience working with performance metrics and reporting tools.

• Exceptional communication skills and ability to collaborate across teams.

• Passionate about luxury brands and keeping up-to-date with market trends.