Marketing Executive / Communication Specialist

Job Title: Marketing Executive / Communication Specialist
Department: Marketing & Communications
Industry: Luxury Jewelry
Experience Required: 5–6+ years
Location: beirut 

Employment Type: Full-Time

Job Summary:

We are seeking a Marketing Executive / Communication Specialist to join our dynamic team in the luxury jewelry industry. The ideal candidate will be responsible for planning and executing marketing campaigns, creating compelling content, enhancing brand visibility, and managing communication efforts across all platforms. This role requires a strong background in marketing, a keen eye for aesthetics, and a passion for luxury branding.

Key Responsibilities:

Marketing & Campaigns:

• Plan and execute integrated marketing campaigns for product launches, seasonal collections, and brand events.

• Collaborate with design, sales, and production teams to develop strategic promotional initiatives.

• Assist in the creation and execution of digital ads, print media, and in-store/offline marketing efforts.

Content Creation & Coordination:

• Develop product stories, email campaigns, social media content, and press materials in line with the brand's tone and identity.

• Coordinate photoshoots (product and lifestyle) with creative teams and ensure content aligns with brand aesthetics.

• Maintain a consistent voice and message across all brand communication platforms.

Communication & Public Relations:

• Manage press relations, influencer communications, and sample coordination.

• Draft press kits and collaborate with PR agencies to increase brand visibility.

• Build and nurture relationships with stylists, editors, media outlets, and brand ambassadors.

Digital Marketing:

• Support website updates, including product descriptions and homepage content.

• Monitor and engage with the brand’s social media community, responding in a timely and brand-appropriate manner.

• Develop and coordinate marketing materials for retail partners and stockists.

Event Support:

• Assist in planning and organizing brand events, pop-ups, collaborations, and showroom activations.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• 5–6+ years of experience in marketing or communications, ideally within the luxury, fashion, or jewelry industry.

• Strong experience in content creation, digital marketing, and campaign planning.

• Excellent communication and writing skills in English; French or Arabic is a plus.

• Highly organized, detail-oriented, and capable of managing multiple projects under tight deadlines.

• Proficiency in digital tools and platforms (e.g., Meta Ads Manager, Mailchimp, Canva, or Adobe Creative Suite).

• A keen understanding of luxury branding and visual storytelling.