Marketing Data Analyst
A leading live-streaming platform with over 450M users in a $240B+ industry is seeking a Marketing Data Analyst to help drive growth and user engagement through data-driven insights.
Responsibilities:
Analyze user behavior, campaign performance, and market trends
Monitor KPIs to optimize acquisition and engagement strategies
Build and maintain dashboards and reports for key stakeholders
Collaborate with marketing, product, and data teams on strategic initiatives
Apply advanced analytics (e.g., regression, cohort analysis) to identify growth opportunities
Improve analytics processes and data quality
Qualifications:
5+ years in marketing analytics or business intelligence (B2C mobile app experience preferred)
Advanced SQL skills; experience with Looker or Tableau
Strong skills in statistical analysis and data storytelling
Solid grasp of marketing strategies and customer segmentation
Excellent communication and collaboration abilities
Detail-oriented with strong problem-solving skills
Bonus:
Experience with Google Cloud Platform (GCP)
Proficiency in Python for data analysis and automation
Join a dynamic team pushing the boundaries of digital content and user engagement.
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