BI and Market Insights Analyst
Job Title BI and Market Insights Analyst
Business Unit / Office Business Unit
Reports To Strategy, Planning & Performance Manager
Direct Reports No direct reports at this stage
Job Purpose
Lead business intelligence, analytics, reporting automation, market intelligence and strategic insight generation for the Business Unit. The role combines internal performance insight with external market and competitor intelligence to support timely, fact-based decision-making, growth opportunity identification and stronger business responsiveness across markets.
Key Responsibilities
1. Own and continuously improve the BU insight ecosystem, including executive dashboards, recurring analytical reporting, self-service analytics and market intelligence routines.
2. Develop and maintain user-friendly dashboards and management reports covering key commercial, financial and operational metrics, ensuring that leadership has timely and accurate performance visibility.
3. Translate data into practical business insight through trend analysis, variance analysis, driver analysis and clear recommendation-led storytelling for decision-makers.
4. Standardize KPI definitions, reporting logic and data governance practices to improve consistency, credibility and comparability across markets and functions.
5. Automate manual reporting processes and streamline data preparation workflows to improve efficiency, shorten reporting cycle times and reduce dependency on offline analysis.
6. Lead the market intelligence agenda by consolidating retail audit data, market share trends, competitor developments, pricing movements, channel shifts and category insights into actionable recommendations.
7. Develop strategic business cases and opportunity assessments for growth, investment, portfolio, route-to-market, productivity and capability-building initiatives, including assumptions, scenarios, risks and expected returns.
8. Support annual strategy reviews, long-range planning and selected market-entry or expansion assessments with fact-based external perspective and analytical rigour.
9. Partner with IT, Finance, Commercial, Marketing and market teams to resolve data quality issues, improve insight adoption and ensure strategy recommendations are grounded in reliable information and business reality.
Key Performance Expectations / Success Measures
1. Executive dashboards, analytical reports and market intelligence outputs delivered accurately on time and in a form that supports decisions.
2. Improved adoption of BI and analytics tools by leadership and functional stakeholders.
3. Higher data quality, stronger KPI governance and fewer reporting reconciliations across the BU.
4. Reduced manual reporting effort and shorter cycle times through automation and process improvement.
5. Actionable market opportunities, competitor risks and strategic implications identified early and communicated clearly.
6. Business cases and strategic assessments are regarded as robust, practical and commercially sound by leadership stakeholders.
Skills / Experience / Qualification Requirements
1. Bachelor’s degree in data Analytics, Statistics, Economics, Finance, Business, Marketing, Information Systems or a related discipline; a postgraduate qualification is an advantage.
2. Typically, 6-8 years of relevant experience in business intelligence, analytics, strategy, market intelligence, commercial excellence or similar insight-driven roles.
3. Strong hands-on capability in Power BI, SQL, Power Query and advanced Excel; additional experience in data modelling, automation and analytical tooling is advantageous.
4. Demonstrated ability to translate business questions into dashboards, analytical outputs, strategic assessments and decision-ready recommendations.
5. Strong understanding of data quality controls, KPI governance, reporting integrity, market share analysis and competitor intelligence practices.
6. Ability to build business cases, evaluate growth opportunities and communicate analytical findings clearly to senior and non-technical stakeholders.
Leadership / Functional Competencies
Leadership Competencies
1. Customer focus and insight service orientation
2. Strategic curiosity and external awareness
3. Collaboration across technical and business teams
4. Influence through expertise and credibility
5. Prioritization and judgment in a broad role scope
6. Ownership for quality, relevance and delivery of insight
Functional Competencies
1. Power BI dashboard design and analytics enablement
2. SQL, Power Query and data transformation
3. Analytical storytelling and executive insight generation
4. Data governance and KPI standardization
5. Market and competitor intelligence
6. Business case development, opportunity assessment and scenario modelling
Zormelo & Associates is a Management and Development Consulting firm which works with both private and public sector clients to create world class companies and institutions through advisory services in human resources management, economic and social development projects and capacity building.
