Senior Paid Media Manager – Search (Digital Marketing / Media / Search / Real Time Bidding) – Cape Town, South Africa

Reference Number: LBGSF002

A well-known global expert in marketing, technology and data company is seeking to hire a Senior Paid Media Manager to join their exciting team in Cape Town. The successful individual’s main responsibility will be to utilize client’s digital budgets wisely within the Paid Search, Paid Social or real time bidding (RTB) environment. Senior traders will look to Implement, optimise and run profitable campaigns across various platforms / search engines and act as technical contact between account directors / managers and clients. They will communicate effectively to manage internal and external client expectations. As a senior, set the example for the team, go above and beyond the role of trader in guiding, coaching and assisting fellow Traders. They are able to step in when TL is not available and help junior team members. The individual will report to the Regional Country Lead and work closely with the international country consultants on strategic digital strategies. They will also closely interact with international consultancy and accounting management teams.

Responsibilities:

• Employ Strategic Campaign setup with sufficient research and following direction given by country consultant.
• Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Programmatic Media Buying strategies.
• Working closely with DCM team to ensure seamless integration with full DC stack clients.
• Being able to troubleshoot issues within DCM and presenting solutions.
• Build and traffic campaigns in DSP platforms including desktop, mobile, FBX, video – platforms are not limited to just one.
• Ability to execute in-app campaigns.
• Analyse campaign performance and make recommendations for optimization.
• Regular review of performance of campaigns across revenue, performance and pacing.
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants.
• Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met.
• To ensure best practice RTB techniques are employed at all times.
• Being able to interpret data outside of programmatic & delivering holistic overview to client.
• Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display.
• Proactively seek new opportunities within programmatic space.
• Ensure all correct revenues and media costs are reported monthly.
• Ensure all administration is accurate and up to date.
• Being able to motivate oneself & to continue self – development.
• Working closely with country consultants to identify market trends, new features, etc.
• Being able to re – strategize digital campaign strategy.
• Being back-up for country consultants.

Requirements:

• Must have a passion for digital marketing and wanting to build a career within the digital space.
• Minimum three to four years of experience and be working 100% independently on basis of senior level profile.
• Completed Advanced Search / Display Google certifications and Google Shopping Certification.
• Full Google Stack Certification (Doubleclick).
• Expert level in at least 1 DoubleClick channel ie. DS / DBM.
• Experience on GTM / tag implementation.
• Completed Google Analytics Certification.
• Experience in management of digital accounts with a ROI focus.
• Experience in managing digital campaigns with branding, performance driven goals and video & mobile.
• Experience with in-app buying.
• Must know how to work with budgets and how to allocate them effectively across different types of online media.
• Experience with Google Analytics, how to implement & interpret data and tag management tools.
• Ability to troubleshoot tech issues within buying platforms and present solutions.
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms.
• Ability to analyze campaigns & implement strategy based on findings.
• Ability to conduct post-campaign analysis and to present that to country teams / client.
• Ability to build reporting templates which is suited for client.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Ability to work closely with senior team members & consultants to take direction with campaigns.
• Excellent written and verbal communication skills.

Advantageous:

• Paid digital experience in the retail industry.
• Experience working in a Media Agency and PPC / Adwords / Search.
• Experience within DoubleClick Campaign Manager (DCM).
• Experience with working in a SSP or exchanges.
• Experience within the affiliate / lead generation sector.

If you wish to apply for the position, please send your CV to Leroy Gona at [email protected]

Please visit www.caglobalint.com for more exciting opportunities.

Leroy Gona

Recruitment Consultant

CA Finance

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions

CA Global Headhunters is an international staffing company with a specific focus on recruitment in Africa. Our extensive, diverse candidate network built up over 10 years comprises the most skilled and experienced candidates. We recruit talent of the highest standards across African sectors, including Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities, and Agriculture. As African markets continue to grow and develop, so too does our skill and expertise, ensuring that we deliver the best service to both clients and candidates.

Thanks to our access to global networks and resources, we understand our clients’ cultures, operations, business strategies, and industries. We are always on par with the latest technologies and trends which assist us in sourcing the best talent for clients. Whatever stage of the project lifecycle, we can put forward the right candidates with the right skills.