Senior Paid Media Manager – Social (Digital Marketing / Media / Social / real-time bidding) – Cape Town, South Africa

Reference Number: LBGSF001

A well-known global expert in marketing, technology and data company is seeking to hire a Senior Paid Media Manager to join their exciting team in Cape Town. The successful individual’s main responsibility will be to utilize client’s digital budgets wisely within the real-time bidding (RTB), paid social and paid search environment. Traders are required to know where best to buy inventory / online audiences for clients using demand – side platforms / social platforms / paid search platforms and ensuring that client goals & ROI’s are met. The individual will work closely with internal country consultants on strategic digital strategies. They will also closely interact with international media buying consultancy and account management teams

Responsibilities:

• Employ Strategic Campaign set up with sufficient research and following direction given by country consultant.
• Working closely with internal & external Consultants, Account Managers and Clients to develop and implement Media Buying strategies.
• Working closely with CM team to ensure seamless integration with full GMP stack clients.
• Being able to troubleshoot issues within CM and presenting solutions.
• Build and traffic campaigns in DSP platforms including desktop, mobile, video - platforms are not limited to just one.
• Analyse campaign performance and make recommendations for optimization.
• Regular review of performance of campaigns across revenue, performance and pacing.
• Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultants.
• Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met.
• To ensure best practice RTB & buying techniques are employed at all times.
• Being able to interpret data outside of programmatic and delivering holistic overview to client.
• Ability to check different channel behavior and impact of various channels on digital campaign performance .eg. how does paid search influence performance on display / social.
• Proactively seek new opportunities within programmatic space.
• Ensure all correct revenues and media costs are reported monthly.
• Ensure all administration is accurate and up to date.
• Being able to motivate oneself and to continue self – development.

Requirements:

• Must have a passion for digital marketing and wanting to build a career within the digital space.
• Minimum two years’ experience in buying media via demand side platforms as well as social platforms.
• Experience with working on ad-servers - eg. campaign manager, Sizmek, Adform.
• Experience in management of digital accounts with a ROI focus.
• Experience in managing digital campaigns with performance driven goals.
• Experience with managing digital campaigns for video and mobile.
• Must know how to work with budgets and how to allocate them effectively across different types of online media.
• Experience with Google Analytics and how to implement and interpret data.
• Ability to troubleshoot tech issues within buying platforms and present solutions.
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms.
• Ability to analyze campaigns and implement strategy based on findings.
• Ability to conduct post – campaign analysis and to present that to country teams / client.
• Ability to build reporting templates which is suited for client.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Ability to work closely with senior team members and consultants to take direction with campaigns.
• Very diligent – staying on top of the details.
• Ability to succeed in a fast paced, entrepreneurial environment.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Bachelor's degree or diploma in Marketing.

• Experience working in a Media Agency within PPC / Google Ads / Search.
• Experience within Google Campaign Manager (CM).
• Experience with working in a SSP or exchanges.
• Experience within the affiliate / Lead Generation sector.
• Experience within Google Tag Manager 360 or any other tag management tool.

If you wish to apply for the position, please send your CV to Leroy Gona at [email protected]

 Please visit www.caglobalint.com for more exciting opportunities.

Leroy Gona

Recruitment Consultant

CA Finance

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

CA Global Headhunters is an international staffing company with a specific focus on recruitment in Africa. Our extensive, diverse candidate network built up over 10 years comprises the most skilled and experienced candidates. We recruit talent of the highest standards across African sectors, including Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities, and Agriculture. As African markets continue to grow and develop, so too does our skill and expertise, ensuring that we deliver the best service to both clients and candidates.

Thanks to our access to global networks and resources, we understand our clients’ cultures, operations, business strategies, and industries. We are always on par with the latest technologies and trends which assist us in sourcing the best talent for clients. Whatever stage of the project lifecycle, we can put forward the right candidates with the right skills.