Digital Solutions Consultant – Search (GMP / Google Analytics / 3rd Party Tracking / Digital Marketing) – Cape Town, South Africa

Reference Number: SF21

Job Description:

An exciting global Marketing client of ours is seeking to hire a Digital Solutions Consultant, with a Search focus, to join its fantastic team in Cape Town. The DSC role will form part of the product specialist & consultancy layer within the MEA Market and as a DSC specializing in Search, you will be primarily responsible for determining the technical scope of new and existing business opportunities and providing digital strategies, marketing, and technology consulting services across Paid Search in order to transform and increase the success of our existing and future customers, primarily leveraging Google Ads and Search Ads 360 in the Google Marketing Stack (GMP).

You will assist our customers in improving their business processes by combining your knowledge to create best-in-class solutions. You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as Sales, Implementation and Client Services to drive customer communications, feature priority, and technical issue resolution, resulting in the best possible customer experience, while scaling our clients’ growth and digital maturity.

While remaining current on global market trends, data privacy, product updates and innovative media strategies. The DSC will also assist (when required) the sales and business development team with the commercial structures, product consultancy and technical advice. They will be responsible for delivering frameworks and strategies that will enhance client network, workflows and business results.

Responsibilities:

• Ability to understand the customer's key business & marketing challenges and translate this as a proposal on how our tech & consulting services can help achieve these goals.
• External Consultancy towards clients:
  • Technical and strategic audits, including data-privacy compliance.
  • Map organizational goals to marketing initiatives and design a measurement framework to track the performance of marketing initiatives.
  • Propose technical solution and roadmap for clients to improve their business goals and process by combining deep tech, product & strategic knowledge.
  • Act as technical and strategic support during the onboarding phase, as needed.
  • Assist clients to understand and know how to read and interpret their data.
  • Attend client meetings remotely.
  • Be responsible for the training and enablement of client's and their stakeholders, formulating a development plan that will support the client's transformation to digital maturity.
  • Drive innovation and spot opportunities to enhance or expand service offerings to clients.
• Internal Consultancy towards the organization (internal teams):
  • Working closely with MEA commercial teams to support business development.
  • Mentor and guide junior team members on tech implementations and SEM best practices.
  • Quality controls / audits and able to spot where clients’ accounts have room for improvement and growth.

Requirements:

• Imperative:
  • Fluent in spoken and written English.
  • Minimum of +7years experience in Digital Marketing.
  • Google Ads and SA360 Certification.
  • SEM Specialist in performance marketing.
  • Google Marketing Platform (GMP) experience (previously known as DoubleClick) with extensive SA360 experience.
  • Comfortable presenting and pitching for business with strong presentation skills.
  • Strong analytical and problem-solving skills.
  • Strategic Thinking - Be able to relate to the client's needs and translate them into workable and innovative solutions.
  • Google Analytics and advanced data analysis, including attribution reporting.
  • Advanced knowledge of Excel / Google Sheets.
  • Project Management.
• Advantage:
  • Experience building & optimizing feeds for data-driven projects / and or shopping.
  • Basic to intermediate knowledge of Javascript and HTML.
  • Knowledge of Digital transformation.
  • 3rd Party tracking solutions.
  • Data Studio and dash-building experience.
  • Data Management with some experience with Google Cloud (BQ & ADH).
  • SEO & Website optimization.
  • API integrations.
  • Train-the-trainer facilitation.
  • Strong mobile and app experience, including Firebase and AppsFlyer.

If you wish to apply for the position, please send your CV to Scott Fraser at [email protected]

Please visit www.caglobalint.com for more exciting opportunities.

Scott Fraser

Recruitment Consultant    

CA Finance

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

CA Global Headhunters is an international staffing company with a specific focus on recruitment in Africa. Our extensive, diverse candidate network built up over 10 years comprises the most skilled and experienced candidates. We recruit talent of the highest standards across African sectors, including Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities, and Agriculture. As African markets continue to grow and develop, so too does our skill and expertise, ensuring that we deliver the best service to both clients and candidates.

Thanks to our access to global networks and resources, we understand our clients’ cultures, operations, business strategies, and industries. We are always on par with the latest technologies and trends which assist us in sourcing the best talent for clients. Whatever stage of the project lifecycle, we can put forward the right candidates with the right skills.