Marketing Manager (Remote / SaaS Marketing / Regional / SEO) – Cape Town, South Africa

Reference Number: SF32

Job Description:

An exciting Software client of ours in the tracking space is seeking to hire a Marketing Lead to manage marketing operations for them in the EMEA region. Reporting to the CEO and Board of Directors, the Marketing Lead will drive all aspects of marketing, working in close collaboration with the broader team to drive growth and expansion into new regions and verticals.

Responsibilities:

• Build and set the overall marketing strategy.
• Work with sales, product, engineering, CSM, and leadership teams to understand the company’s profile and sector positioning, to inform the development of content to fit the objective of the brand, and ensure content is delivered to the right audience through insightful targeting and segmentation.
• Develop, manage and report end-to-end on all digital marketing campaigns. Campaigns will encompass Search Engine Optimization (SEO), content marketing, pay per click marketing, account-based marketing (ABM) and email direct marketing.
• Design cross-functional and cross-channel campaigns that deliver results.
• Lead and mentor a team of marketers across all internal functions.
• Manage contractors, vendors and deliver to the marketing budget.
• Oversee development of content to support marketing strategies, project manage graphic design, website/front-end development, and technical SEO partners to ensure accurate and timely delivery of content to support content marketing strategies.
• Facilitate the expansion of the organization’s products in international markets.
• Lead new marketing technologies and strategies to innovate, improve efficiency, and generate tangible results.

Requirements:

• Bachelor's Degree or equivalent experience.
• Former SaaS Marketing experience is a must.
• 5+ years of related work experience.
• 2+ years in a B2B SaaS marketing leadership role.
• Experience hiring and managing high performing teams.
• Demonstrated experience in both inbound and outbound (ABM).
• Experience designing, crafting, and organizing integrated campaigns such as webinars, email marketing, digital across the entire customer lifecycle.
• Deep understanding of SEO, paid marketing, email direct marketing and other digital marketing strategies.
• Passionate and pro-active, driven and results orientated.
• Outstanding verbal and written communications skills.
• Previous experience in logistic software looked on favorably.
• Experience with marketing automation tools such as Hubspot, Intercom etc.
• Previous experience managing contractors or outside agencies.

If you wish to apply for the position, please send your CV to Scott Fraser at [email protected]

Please visit www.caglobalint.com for more exciting opportunities.

Scott Fraser

Senior Executive Consultant

CA Finance

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

CA Global Headhunters is an international staffing company with a specific focus on recruitment in Africa. Our extensive, diverse candidate network built up over 10 years comprises the most skilled and experienced candidates. We recruit talent of the highest standards across African sectors, including Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities, and Agriculture. As African markets continue to grow and develop, so too does our skill and expertise, ensuring that we deliver the best service to both clients and candidates.

Thanks to our access to global networks and resources, we understand our clients’ cultures, operations, business strategies, and industries. We are always on par with the latest technologies and trends which assist us in sourcing the best talent for clients. Whatever stage of the project lifecycle, we can put forward the right candidates with the right skills.