Marketing Coordinator: New Markets & Campaigns ( Campaign Execution / Social Media Coordination / Influencer management ) – Maputo, Mozambique

Job Description:

The Marketing Coordinator plays a pivotal role in supporting marketing efforts across multiple markets in Africa, with a focus on effective campaign execution and new market launches. Reporting to the Regional Manager: New Markets and Campaigns, this role will provide support across the PR & Communications and CSR & Sports Development pillars, ensuring cohesive, impactful campaigns that align with the brands objectives while contributing to strengthening brand presence and building positive public relations.

Responsibilities:

Campaign Execution

• Collaborate with the Regional Manager - New Markets & Campaigns to execute market-specific strategies.
• Coordinate projects and initiatives across assigned markets, ensuring they are completed on time, within budget, and adhere to brand standards.
• Implement tracking and quality measures to assess performance and provide actionable insights for optimization in respect of market-specific activities.
• Partner with Customer Service to ensure readiness for activities, enhancing the customer team awareness & support during active & upcoming campaigns

Social Media Coordination

• Recommend localized content for social media channels in consultation with the social media team, ensuring relevance and cultural sensitivity for each region by adapting messaging to fit the local context.
• Translate and tailor content to enhance relevance, ensuring brand consistency across multiple markets.
• Coordinate and share content from local events, campaigns, and community initiatives, ensuring brand voice and style.

Influencer management

• Collaborate with the Social Media team to identify ideal ambassadors that match the brand and product.
• Cultivate and foster relationships with the influencers or respective agents and keep them updated  with weekly and ongoing campaigns.
• Coordinate and monitor influencer activities as per contract and agreements.

Cross-Functional Team Support

• Support the CSR, Sports Development, and PR teams in executing activities specific to each market in consultation with the respective department heads.
• Coordinate winner stories, interviews and winner events. 

Reporting

• Submit weekly progress reports on tasks and activities across markets.
• Monitor competitor activities and provide timely updates in the respective channel.
• Assist Regional Manager in preparation of monthly reports with insights on campaign performance, competitive analysis, and key learnings.

Budgeting, PO, and Invoice Management

• Create Purchase Orders, following established procedures and ensuring accuracy in documentation & KYC.
• Follow up on invoices with the finance team to ensure timely processing.
• Receive quotes from suppliers and negotiate to secure cost-effective solutions across markets.
• Review invoices and financial documentation, confirming they align with internal standards & in-country requirements.

Requirements: Qualification and Skill

• Minimum 6 year’s proven experience coordinating marketing initiatives, campaign management or a similar role across multiple markets or regions.
• Experience in digital marketing platforms, social media management, content creation and localization as well as social media analytics.
• Fluency in English, Portuguese and with proficiency in two additional regional/local languages is advantageous.
• Familiarity with regional market dynamics and cultural nuances is a plus.
• Willing and able to travel to other local regions
• Knowledge of reputation management and brand storytelling strategies

Skills & Attributes

• Exceptional written and verbal communication skills
• Basic  financial acumen for managing budgets and negotiating with vendors
• Strong organizational and project management skills
• Ability to collaborate across diverse teams and markets
• Ability to work independently and manage multiple projects with competing deadlines.
• Must be agile, resilient and adaptable within a changing environment
• Self-starter with the ability to thrive within a results-driven & high-pressured environment
• Natural relationship builder
• Strong work ethics
• Growth mindset
• Creative thinker
• Knowledge of reputation management and brand storytelling strategies

If you wish to apply for the position, please send your CV to [email protected]

Please visit www.caglobalint.com for more exciting opportunities.

Lara Joubert

Recruitment Specialist

CA Global | Finance

CA Global Headhunters is an international staffing company with a specific focus on recruitment in Africa. Our extensive, diverse candidate network built up over 10 years comprises the most skilled and experienced candidates. We recruit talent of the highest standards across African sectors, including Mining, Oil & Gas, Engineering, Banking, Finance, Legal, Insurance, Commodities, and Agriculture. As African markets continue to grow and develop, so too does our skill and expertise, ensuring that we deliver the best service to both clients and candidates.

Thanks to our access to global networks and resources, we understand our clients’ cultures, operations, business strategies, and industries. We are always on par with the latest technologies and trends which assist us in sourcing the best talent for clients. Whatever stage of the project lifecycle, we can put forward the right candidates with the right skills.