Senior Manager, Marketing & Communications – Lagos, Nigeria

Africa Finance Corporate (AFC) is a pan-African multilateral organization focused on bridging the infrastructure deficits on the continent. AFC is a leading infrastructure & industrial solution provider enabling economic prosperity for the continent. They are champions for the African continent, driven to succeed, dedicated to facilitating instrumental infrastructure for transformative impact and elevating Africa’s role as a growth engine in a changing world.

CA Global Headhunters has been mandated by the Africa Finance Corporation to recruit for this position. For more information on the AFC please visit their website https://www.africafc.org/ . Should you meet the minimum requirements and wish to apply for the position please apply directly to CA Global Headhunters.

Reference Number: SFBLR51

Application Closing Date: 18th August 2025

Job Description:

The AFC is now seeking to hire a Senior Manager to join their communications team. The Senior Manager, Marketing & Communications is a new role that will drive AFC’s digital strategy and support the business in developing and executing creative and impactful campaigns around thematic areas and partnerships. This role will focus on amplifying AFC’s digital presence while ensuring that marketing and communication efforts align with AFC’s broader strategic objectives. The successful candidate will lead the development and execution of high-impact digital campaigns that enhance AFC’s visibility, positioning it as a thought leader in infrastructure financing and sustainable investment. This includes crafting compelling narratives, building strategic partnerships, and leveraging digital tools to engage stakeholders across institutional investors, government agencies, and the broader African financial ecosystem. By integrating data-driven insights, the role will ensure AFC’s campaigns are innovative, targeted, and measurable—contributing directly to the corporation’s business development and stakeholder engagement goals.

Responsibilities:

• Digital Communications & Content Strategy
  • Develop and execute a comprehensive digital marketing strategy to amplify AFC’s presence and impact.
  • Manage AFC’s social media channels, ensuring the dissemination of timely, engaging, and high-quality content.
  • Oversee the production of multimedia content (videos, infographics, podcasts, etc.) to illustrate the human impact of AFC’s work.
  • Utilize analytics tools to measure and optimize content performance across AFC’s digital platforms.
  • Ensure that AFC’s website content remains current, impactful, and aligned with the organization’s objectives and branding.
• Thematic Campaigns & Messaging Development
  • Lead the development of high-impact thematic campaigns that align with AFC’s strategic priorities, including infrastructure financing, sustainability, and African economic growth.
  • Work closely with internal teams to define and refine AFC’s key messages for both internal and external audiences.
  • Develop a key messaging framework that highlights AFC’s progress in balancing its investment portfolio, covering topics such as energy transition, regional integration, and economic resilience.
  • Ensure that key messaging documents are updated quarterly and disseminated across AFC’s leadership and communication teams.
  • Design and implement digital campaigns that shape AFC’s impact narrative, highlighting the transformative effects of AFC’s investments across key sectors.
• Content Development
  • Develop a structured content strategy to ensure consistency and impact across AFC’s digital and media platforms.
  • Produce high-quality thought leadership pieces, blog posts, and reports that reinforce AFC’s expertise in African infrastructure financing.
  • Establish a content calendar that aligns with AFC’s key milestones, global events, and strategic priorities.
  • Collaborate with internal and external stakeholders to create engaging multimedia content (videos, interviews, data visualizations) that enhance AFC’s storytelling.
• Stakeholder Engagement & Partnerships
  • Identify and cultivate strategic ecosystem partnerships to amplify AFC’s messaging at global and regional forums.
  • Collaborate with investee companies and ecosystem partners to align messaging and co-develop communication strategies.
  • Enhance AFC’s engagement with key industry players, including media, DFIs, investors, and policymakers.
  • Conduct audience segmentation analysis to refine messaging and target priority regions where AFC’s presence is currently limited.
• Media Relations & Distribution Strategy
  • Expand AFC’s media footprint beyond LinkedIn, leveraging platforms such as YouTube, Instagram, and key industry publications.
  • Establish AFC as a go-to source for expert commentary, securing thought leadership placements in global and African financial media.
  • Develop innovative distribution strategies, including podcasts, CEO op-eds, and employee spotlights, to showcase AFC’s role in solving critical African challenges.

Requirements:

• Bachelor’s degree in communications, Public Relations, Marketing, Journalism, or related fields.
• A minimum of 12 to 14 years of experience in digital communications, marketing, or related roles, preferably in sectors such as finance, infrastructure, sustainable development, or environmental sectors.
• Experience working for a Development Finance Institution, investor relations, multilateral development banks (MDBs), NGOs, or international development organizations is highly desirable.
• Proven expertise in developing and executing digital campaigns within complex, multi-stakeholder environments.
• Strong understanding of strategic communications, stakeholder engagement, and ecosystem partnerships in global finance and investment sectors.
• Professional certifications in Digital Marketing, Public Relations, Content Creation, or related areas are advantageous.
• Expertise in digital marketing tools (Google Analytics, SEO, social media management platforms, content management systems).
• Strong storytelling and content creation abilities, with experience in producing multimedia content (videos, podcasts, infographics, and reports).
• Key Performance Indicators:
  • Digital Engagement Growth
  • Impact of Thematic Campaigns
  • Content Performance & Visibility
  • Stakeholder & Ecosystem Engagement
  • Media & Distribution Strategy Impact

If you wish to apply for the position, please send your CV to Scott Fraser at [email protected]

Please visit www.caglobalint.com for more exciting opportunities.

Scott Fraser

Recruitment Manager | Africa & Global

CA Finance

CA Global will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

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