Interactive Partner
Location: United States – Job ID: 397689
TCS Interactive is Tata Consultancy Services award winning full service agency unit. We design, engineer & activate digital products and services for the growth and transformation of companies. Global brands use our end to end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self services solutions underpinned by data and measurement. We are looking for a hands-on TCS Interactive Partner to join our Customer Success team leading engagements in the Retail & Consumer industry.
o Act as the primary point of contact for clients, maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction
o Advise CMOs, CDOs and Digital Interactive stakeholders on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services
o Help develop marketing and advertising strategies that align with the client's business objectives and target audience
o Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers
o Work cross-functionally with the client's marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives
o Lead the business development team to develop a sales pipeline, measured by sales performance and revenue growth against a given target
o Drive a One TCS mindset across multiple internal and external stakeholders
o Oversee the entire project lifecycle, from conception to execution and evaluation, ensuring all aspects run on time and within budget
o Participate in Analyst briefings to support TCS Interactive market leadership ambitions
Qualifications:
• Experience in digital marketing, digital design and proposition development in industry, a leading consultancy, or a creative agency focused on brand, experience and transformation
• Proven track record of working with CMOs, CDOs and CEOs
• Track record of managing agencies to deliver high-performing digital content in line with strategy
• Experience planning, developing, executing and evaluating integrated campaigns to drive consumer engagement, retention and sales
• Strong understanding of the marketing technology landscape and modern CRM, e-Commerce, and customer experience platforms
• Comfortable leading high-performance teams and immersing in customer problems
• Knowledgeable in two or more disciplines: digital design, direct digital CRM marketing, customer experience strategy, and marketing analytics
Salary Range: $176,000 - $265,000 a year
