TCS is looking for a strategic, high-impact marketing leader to lead global marketing for its Technology Business Unit (TBU). Based in the Bay Area, this role sits at the intersection of brand, growth, and revenue, with a clear mandate to build the marketing function from the ground up, elevate TCS’s presence in the global tech ecosystem, and drive measurable pipeline impact.
You will operate as a business leader first, marketer second, partnering closely with sales, business unit leadership, and collaborating extensively across global marketing teams to build a strong brand, influence key accounts, and accelerate growth across the world’s leading technology companies.
What You’ll Do
Build and Scale a Global Marketing Organization
Stand up and scale a global TBU marketing team with core hubs in the Bay Area and India
Hire, develop, and lead a high-performing, distributed team
Establish a modern, agile, and outcome-driven marketing operating model
Own the Global Marketing Strategy
Define and execute the end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM
Build and manage an integrated marketing plan aligned to business growth priorities
Shape TCS positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech (AI, Quantum, Crypto)
Elevate the Brand in the Bay Area
Establish TCS as a credible, differentiated partner in the Silicon Valley ecosystem
Drive thought leadership, media visibility, and analyst positioning
Represent TCS at industry forums, executive events, and ecosystem platforms
Drive Demand & Pipeline
Build always-on demand generation programs across digital and field channels
Deliver high-quality pipeline and measurable revenue impact
Partner with sales on campaign planning, execution, and performance tracking
Lead Strategic Account Marketing (ABM)
Own ABM strategy for top global technology accounts
Drive “market-of-one” programs for priority clients and large deals
Support strategic pursuits with tailored messaging, content, and executive engagement
Enable Sales & Large Deals
Act as a core partner to sales leadership on key opportunities
Support RFPs, executive presentations, and deal storytelling
Identify cross-sell and growth opportunities within key accounts
Build Ecosystem & Partnerships
Develop relationships with analysts, media, partners, VCs, and academia
Drive joint marketing with alliance partners.
Anchor TCS presence in key industry events and communities
Collaborate Across Marketing Functions
Work closely with services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications teams
Ensure strong alignment between global strategy and local execution
Drive integrated campaigns by bringing together multiple marketing teams into a unified go-to-market approach
Lead in a Matrixed Environment
Influence stakeholders across business, sales, and marketing leadership
Navigate complexity and drive alignment across global and regional teams
Build a collaborative, high-performance marketing culture
Success Metrics
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Brand: Market perception, analyst positioning, share of voice.
Demand: campaign performance, digital engagement, meetings, followups
Revenue Impact: Marketing-influenced pipeline and deal wins
ABM: Strategic account engagement and growth, Customer satisfaction score
Reporting Structure
Dual reporting line:
Business Head - Technology Business Unit
Global Head - Industry Marketing
What We’re Looking For
Strong understanding of global technology ecosystem and Silicon Valley landscape
Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.)
Ability to influence senior stakeholders and drive cross-functional alignment
Strong executive presence, storytelling, and communication skills
Experience leading global, distributed teams
Bachelor’s degree required; MBA preferred
Salary Range: $187,633-$253,764 a year
