Marketing Manager

Profile information

Role profile - Project Manager

Role description - Marketing Manager

Your mission:

‘As a Marketing Manager, your main objective is to define and execute the product portfolio strategy in alignment with business goals. You will oversee the product roadmap, ensuring that it meets market needs, customer expectations, and

financial objectives. Your role will be essential in driving growth, innovation, and operational excellence across the portfolio.

Your responsibilities:

• Develop and implement the marketing strategy for the assigned product portfolio.
• Define pricing, positioning, and go-to-market strategies to ensure business success.
• Conduct market analysis and competitive research to identify opportunities
• Manage product lifecycle, from development to phase-out.
• Ensure cross-functional alignment between marketing, sales, operations, and finance.
• Monitor key performance indicators and adjust strategies accordingly.
• Lead the execution of marketing campaigns and promotional activities.
• Collaborate with digital teams to optimize customer experience and engagement.

Your profile:

• Master's degree or equivalent experience.
• Strong strategic and analytical thinking.
• Experience in product portfolio management, pricing, and go-to-market strategy.
• Strong leadership and cross-functional collaboration skills.
• Data-driven decision-making mindset.
• Fluent in French or Dutch, with a strong command of English.