National Sales Manager - GT (Non Food)

National Sales Manager – General Trade (FMCG)
Location: Mumbai

Role Overview

We are looking for a dynamic National Sales Manager – General Trade (NSM-GT) to drive aggressive and profitable growth across distribution, sales, and trade marketing for consumer products in India.

This role will lead a large sales organization, drive business strategy, and build strong market understanding in the FMCG (non-food) segment.

Key Responsibilities

• Drive national & zonal sales targets (distribution, profitability, merchandising, receivables, new product targets)
• Develop and scale General Trade channels & market expansion strategies
• Lead business performance analysis & reporting across regions and channels
• Manage pricing strategy & trade margins
• Define and execute OGSM & customer plans in collaboration with marketing
• Lead new product launches & sales promotions
• Build sales capability, training & leadership pipeline
• Monitor market trends & competitive landscape

Team & Reporting

• Reporting to: Sales Director
• Functional Reporting: CEO
• Team Size: 6–8 direct reports

Candidate Requirements (MUST)

• MBA preferred
• 12+ years sales experience with strong FMCG (non-food) exposure
• Minimum 7+ years in zonal/national leadership roles
• Experience in General Trade (GT); Modern Trade is a plus
• Managed ₹150+ Cr business
• Proven consistent target achievement (last 3 years)
• Experience across multiple zones (North & South preferred)
• Strong exposure to SFA / DMS tools
• Must be Mumbai-based, age < 50

Key Skills

• Sales Leadership & Team Management
• Trade Marketing & Distribution Strategy
• Business Planning & P&L Understanding
• Market & Consumer Insight
• Strong Analytical & Communication Skills
• Digital & Omnichannel Awareness.
• Travel: ~2 weeks/month.

Antal International is hiring for a leading Client.

Antal is a global recruitment firm that helps clients find highly skilled candidates, from mid to senior in several disciplines across a spectrum of sectors.

We provide an advanced recruitment consultancy and talent acquisition services worldwide, partnering with companies of all sizes. Our brand, people, technology, and professional business model give us the strength to do so. 

Utilizing an extensive international network to carry out cross border work allows us to bring a truly unique approach to the recruitment sector. Our global network of resources, combined with our tried and tested methodology, provide comprehensive solutions that go beyond conventional recruitment methods.