Job Description – Manager / Senior Manager – Consumer Insights

Location: Mumbai
Experience: 5+ Years
Industry: Consumer / FMCG / Consumer Healthcare
Function: Consumer Insights / Market Research

Role Objective

We are looking for a dynamic and driven professional to build and scale the Consumer Insights function. The role will lead research initiatives end-to-end, generate actionable consumer and market insights, influence business decisions and support marketing and business growth.

Key Responsibilities

1. Consumer & Market Research

• Lead qualitative and quantitative research programs.
• Own research projects from scoping to execution and final recommendations.
• Collaborate with internal stakeholders and external research agencies.
• Identify emerging consumer, category and market trends.

2. Marketing & Business Insights

• Drive brand health, campaign performance and marketing effectiveness reporting.
• Provide insights for weekly, monthly and quarterly business reviews.
• Analyse consumer behaviour, brand equity and market opportunities.
• Support business forecasting through data-driven insights.

3. Consumer Segmentation & Opportunity Analysis

• Drive consumer segmentation and opportunity sizing.
• Develop actionable insights for brand and business strategy.
• Identify growth opportunities using primary and secondary research.
• Combine external market data with internal sales/business data.

4. Agile Research & Innovation

• Drive agile research methodologies and quick consumer dipsticks.
• Establish early feedback mechanisms for marketing and product initiatives.
• Evaluate innovative research approaches and methodologies.
• Measure the impact of brand, content, service and new initiatives.

5. Stakeholder & Agency Management

• Work closely with Sales, Marketing and cross-functional teams.
• Translate research findings into clear strategic recommendations.
• Build and maintain relationships with research agencies.
• Ensure quality, timely and cost-effective research execution.

Candidate Requirements

• 5+ years of experience in Consumer Insights / Market Research.
• Experience in a consumer-driven industry preferred.
• Strong analytical and problem-solving mindset.
• Ability to translate data into actionable business recommendations.
• Strong proficiency in MS Excel including Pivot Tables, Charts and data analysis.
• Exposure to dashboards and data visualisation.
• Understanding of digital marketing and consumer behaviour is an advantage.
• Experience working in fast-paced or lean organisations preferred.
• Agency-side research experience will be an advantage.
• Excellent communication and stakeholder management skills.
• Strong ownership and ability to manage projects end-to-end.

Key Skills

Consumer Insights | Market Research | Qualitative & Quantitative Research | Consumer Behaviour | Brand Health | Consumer Segmentation | Market Trends | Data Analytics | Excel | Dashboards | Marketing Effectiveness | Opportunity Sizing | Research Agency Management | Strategic Insights | Stakeholder Management

Location: Mumbai
Experience: 5+ Years
Industry: Consumer / FMCG / Consumer Healthcare

We are one of the fastest growing Staffing & Recruitment Services in India. We specialize in Recruitment, Staffing, Payroll, Digital Marketing, and Management services across a wide range of industries. Our mission is to help our clients and aspirants flourish in an ever-changing work environment.

We believe that the power of association is a critical component of inclusive and organic growth. Boolean Staffing & Recruitment Solutions offers a variety of services to both businesses and candidates.

It is our ongoing goal to develop high-impact solutions that improve the competitiveness of the organizations and individuals we serve. Every year, Boolean provides services that help businesses flourish in a fast-changing, uncertain world of work and connect people to meaningful employment opportunities. We provide solutions that are tailored to your specific company requirements.

How can we help you?

Contact us at the Booleans office nearest to you or submit a business inquiry online.

We are the driving force behind the transformation of the world of work and employment. We are able to provide completely integrated workforce solutions that will support your organization’s development and growth plan due to our breadth and depth of experience gathered on the global stage. As a result, you are not merely prepared for the future.