ASM - Field sales

Job Title: Sales Head – Laser Machinery

Company Name - SM Laser Technology

Location: Surat, Gujarat
Industry: Industrial Laser Machinery (Marking, Welding, Cleaning, Cutting)
Department: Sales & Business Development

Web - https://sparklemachinery.com/
Reporting to: Managing Director

Job Summary:

We are looking for a dynamic and result-oriented Sales Head to lead our sales strategy and expand our customer base across industrial sectors. The ideal candidate will have strong experience in B2B industrial product sales, excellent team leadership skills, and a deep understanding of technical sales processes—especially in machinery or capital equipment.

Key Responsibilities:

To drive revenue growth, market expansion, and customer acquisition for all product lines across direct and channel sales.

Key Result Areas (KRA)

KRA Area Description

• Revenue Achievement - Meet or exceed monthly/quarterly sales targets across all product lines
• Pipeline Management - Maintain a healthy qualified pipeline to support revenue targets
• Customer Acquisition  -Acquire new customers in target segments and geographies
• Channel Sales Performance - Build and manage a productive dealer/channel partner network.
• Sales Process Management -Ensure CRM discipline and effective sales reporting
• Cross-Selling & Up-Selling - Drive additional revenue through solution selling
• Team Management-Build and lead a high-performing sales team
• Market Expansion-Identify & develop new territories, verticals, and segments

• Sales Strategy & Execution:
  Develop and implement short and long-term sales strategies aligned with company objectives and market potential.
• Team Management:
  Lead and mentor the sales team to achieve individual and collective sales targets. Conduct regular training and performance evaluations.
• Client Acquisition & Retention:
  Identify and approach new clients in manufacturing, automotive, jewelry, and engineering sectors. Maintain strong relationships with existing clients for repeat business.
• Target Achievement:
  Drive revenue growth by meeting monthly, quarterly, and annual sales targets.
• Market Analysis:
  Monitor industry trends, competitor activities, and customer preferences to recommend product and pricing improvements.
• CRM & Reporting:
  Maintain accurate sales records using CRM tools. Generate weekly/monthly sales reports and present performance insights to management.

Candidate Profile:

• Education: Bachelor’s degree in Engineering, Business, or related field (MBA preferred).
• Experience: Minimum 5–7 years in industrial/B2B sales, preferably in laser machinery, automation, or capital equipment.
• Skills:
  • Strong leadership and communication skills
  • Techno-commercial understanding of industrial machinery
  • Proven track record in target achievement
  • Willingness to travel across India for client visits and expos
  • Fluency in English, Hindi, and regional language