iSmartRecruit

About the company

Geekhunter is hiring on behalf of our client, a fitness nutrition and supplement company based in Indonesia.

Job Responsibilities

Own Revenue per SKU (Digital)
- Treat each SKU as a mini business
- Define demand angle, customer segment, and creative strategy per funnel stage
- Responsible for revenue contribution, not just traffic or impressions
Lead Creative Performance Strategy
- Translate product insights into high‑performing ad creatives
- Collaborate with content, video production, and KOL teams
- Decide which messages to scale, angles to drop, and creatives to iterate
Performance Marketing Ownership
- Oversee paid channels (Meta, TikTok, Google, Marketplace Ads)
- Implement creative‑first testing frameworks
- Ensure clear attribution to SKU revenue
- Drive continuous learning loops
Key Metrics Owned:
- Revenue per SKU
- ROAS
- Cost Per Lead
- Creative fatigue & scaling signals
Demand Creation (Not Promo Reliance)
- Build demand via education, belief shift, problem awareness, and desire creation
- Avoid reliance on discounts, cashback, or flash sales
Cross‑Team Leadership
- Act as the bridge between Product (R&D/claims), Content & KOL, and Performance Marketing
- Align all teams to one revenue narrative per SKU
Reporting & Decision Making
- Report directly to the CMO
- Present what is working, what is not, and clear next actions

Job Requirements

Experience
- 3+ years in performance‑driven digital marketing
- Experience managing supplement, FMCG, or performance brands is a strong plus
- Proven track record of revenue ownership, not just campaign execution
Skill Set (Must Have)
- Strong understanding of consumer psychology, creative testing frameworks, and funnel strategy
- Ability to:
- Read performance data and translate it into creative decisions
- Build demand without over‑reliance on promos
- Think SKU‑by‑SKU, not just brand‑wide
Mindset & Traits (Critical)
- Revenue‑driven, not ego‑driven
- Comfortable being challenged by the CMO
- Thinks like a business owner, not just an executor
- Curious, structured, and fast‑learning
- Can lead without needing formal authority

Benefits

Digital Marketing Manager