Position Summary

The PPC / Performance Marketing Manager will take full ownership of the Group's PPC and performance-marketing business across Metaweb, MetaClicks, and MetaOne – from strategy and budget allocation through campaign execution, team leadership, and client reporting. This is a business-owner role: the incumbent is accountable for the P&L, output quality, and growth of the entire PPC vertical, not simply the performance of individual campaigns.

Recommended Experience Profile

• 5-12+ years of hands-on performance marketing / PPC experience, with at least 2-3 years managing a team and/or owning a PPC book of business end-to-end.

• A proven, demonstrable track record managing Google Ads, Meta Ads, and Bing Ads (LinkedIn, YouTube, and programmatic experience are a plus) for international clients – prior experience with Australian accounts is a strong advantage given the Group's client base.

• Experience managing meaningful monthly ad spend across a multi-client, multi-industry portfolio, ideally within a digital marketing agency rather than a single in-house brand.

• Strong command of GA4, Google Tag Manager, and a reporting/visualisation tool such as Looker Studio, plus familiarity with at least one bid-management or marketing-automation platform.

• Google Ads and Meta Blueprint certifications (or equivalent) preferred; experience within a Google Premier Partner or Meta Business Partner agency is a plus.

• Demonstrated ability to translate performance data into clear, client-facing narratives – comfortable presenting ROAS, CAC, and funnel metrics directly to clients and leadership.

• Exposure to AI-driven bidding, marketing automation, or conversational/voice lead-capture tools is a differentiator, given the Group's Tricall AI platform.

• Proven people-management experience – hiring, coaching, and performance-managing a PPC team.