Brand & Content Marketing Manager

Hello,

We are looking for an experienced Brand & Content Marketing Manager to join Link Publishers. In this role, you will be responsible for managing LP's brand presence, content, social media, email campaigns, events, podcasts, and the personal branding of the Founder/CEO. The ideal candidate will have strong content, communication, creative thinking, project management, and execution skills.

• Job Title :- Brand & Content Marketing Manager
• Company: Link Publisher Pvt Ltd (https://linkpublishers.com/)
• Experience (Year) :- 5+ Years
• Job Location: Ahmedabad
• Working Days: 5
• Working Mode: Work From Office Only

Primary Skills:

• Content & Copywriting: Strong ability to create engaging content for emails, LinkedIn, social media, videos, podcasts, and brand campaigns.
• Brand Management: Ability to maintain and strengthen LP's brand positioning, messaging, tone, and visibility across channels.
• Social Media Management: Experience in planning content calendars, creating content, publishing, engagement, and performance analysis.
• Email Marketing: Ability to plan and execute newsletter campaigns for advertisers and publishers, including audience segmentation, copywriting, CTAs, and performance tracking.
• Event Marketing: Experience in booth branding, event planning, and managing pre-event, on-ground, and post-event marketing activities.
• Podcast Management: Ability to manage podcast activities including guest research/outreach, episode planning, recording coordination, promotion, and content repurposing.
• Founder/CEO Branding: Experience in managing executive LinkedIn profiles, thought leadership, personal branding, video scripts, and content strategy.
• Video Content: Ability to develop video ideas, hooks and scripts and coordinate video shoots, editing, and distribution.
• Project Management: Ability to manage multiple campaigns, vendors, designers, editors, events, and deadlines independently.

Key Responsibilities:

• Brand Management: Build and execute initiatives to strengthen Link Publishers' brand visibility and positioning within the SEO, SaaS, and digital marketing ecosystem.
• Content & Social Media: Own the content calendar and manage LP's social media content, including posts, carousels, videos, thought leadership, and campaigns.
• Email Campaigns: Plan and execute newsletters and targeted campaigns for advertisers and publishers and track campaign performance.
• Events: Manage booth design and branding and coordinate all pre-event, during-event, and post-event marketing and content activities.
• Podcast: Manage podcast planning, guest coordination, recording, promotion, and repurposing of episodes into social and video content.
• CEO Personal Branding: Manage the Founder/CEO's LinkedIn strategy, content, posts, thought leadership, video scripts, and content shoots.
• Content Distribution: Repurpose and distribute content across LinkedIn, social media, email, video, podcast, and other relevant channels.
• Execution & Coordination: Coordinate with internal teams, designers, video editors, agencies, event vendors, and other external resources to ensure timely execution.

Requirements:

• 5+ years of proven experience in Content Marketing, Brand Marketing, Social Media, B2B SaaS, or Digital Marketing.
• Strong copywriting, storytelling, communication, and content creation skills.
• Experience with LinkedIn, email marketing, events, podcasts, and video content.
• Experience managing founder/CEO personal branding will be an advantage.
• Strong project management and execution skills with the ability to manage multiple initiatives independently.
• SEO, SaaS, or digital marketing industry experience preferred.
• Creative, self-driven, ownership-oriented, and result-focused.

Elsner is a full-fledged IT service driven company providing precision Web Development and Mobile Development services which ultimately results in the development of state-of-the-art Software Development solutions to our customers.