Head Admissions and Marketing

Head Admissions and Marketing JD:

1. Lead the Common Admissions office with a focus on the end-to-end admissions process across the IMT Group.

2. Heading the due diligence and decision-making process for the selection of students by data analysis, and as per merit and SOP parameters. Further enhancing the process and parameters to increase quality and efficiency.

3. Engaging with parents/guardians/students to guide them through the application. The role might require travelling within the country for the purpose of meeting and interviewing candidates or to participate in organizing and conducting events.

4. Be proactive, take initiatives, have a problem-solving approach, and an attitude to excel.

5. Planning and implementing consistent communication across all PR events, forums, branding and positioning programs aimed at different stakeholders (aspirants, educators, faculty, alumni, recruiters) to augment the business growth. Further enhance the institute’s positioning.

6. Reviewing & monitoring brand communication mix, media selection (website, digital & print media) and PR activities, forums based on product/solutions and customer profile

7. Leveraging and implementing new-age marketing channels to improve ROI (such as digital marketing, marketing analytics, etc.)

8. Optimizing the costs of Branding & Marketing activities while ensuring the desired impact

9. To create strong platforms and channels to manage and engage communities from different segments and audiences.

10. Lead a team of 8-10 people engaged in varied admission/marketing/branding/analysis-related functions

Desired Qualifications:

• Master’s degree in Marketing, Business, or related field. MBA/PGDM from a reputed institute preferred.

• 15 years or more experience in admissions and marketing from a reputed new-age business school or equivalent with a proven record.

• Proven ability to work cross-functionally.

• Experience managing a brand across multiple markets.