Digital Marketing / SEO Executive

Job Overview
We are looking for a Digital Marketing / SEO Executive with 1–3 years of experience who understands that modern marketing goes beyond traffic and rankings. The ideal candidate will work across SEO, content distribution, performance tracking, and AI-assisted marketing, helping build sustainable organic and inbound growth for 2026 and beyond.

This role suits someone who is curious about AI-powered search, data-driven decisions, and omnichannel digital visibility.

Key Responsibilities

• Execute SEO-led digital marketing strategies aligned with business goals
• Optimise website content for search engines, AI search results, and user intent
• Conduct semantic and entity-based keyword research for blogs, landing pages, and campaigns
• Collaborate with content teams to improve topical authority, internal linking, and engagement
• Support content marketing, organic growth campaigns, and distribution strategies
• Track and analyse performance using GA4, Search Console, and modern analytics dashboards
• Improve website visibility through on-page, technical SEO, and structured data
• Assist in optimising content for featured snippets, FAQs, AI answers, and voice search
• Monitor competitors, SERP changes, and emerging digital marketing trends
• Experiment with AI tools to improve research, content optimisation, and workflow efficiency

Required Skills

• Search intent, semantic SEO, and topic clustering
• On-page & Off-page SEO, content optimisation, and internal linking
• Technical SEO fundamentals (indexing, crawlability, Core Web Vitals)
• AI-driven search awareness (AI overviews, generative and chat-based search)
• Optimisation for answer-based search and LLM visibility
• Structured data, schema markup, and entity optimisation
• Use of AI tools for SEO, content optimisation, and analysis
• Google Analytics 4, Google Search Console, and SEO tools
• Organic funnel analysis, attribution, and conversion tracking
• Content distribution, email marketing, and social amplification basics
• Data analysis and actionable insight generation
• E-E-A-T principles and content quality optimisation
• UX, page experience, and performance impact on SEO

Nice to Have

• Experience with marketing automation, Agents or AI-assisted workflows
• Basic HTML/CSS knowledge for SEO implementation
• Exposure to programmatic SEO or scalable content systems
• Understanding of international SEO or localisation strategies