About Position
We're looking for an experienced marketer to join our team. We are currently in a very
exciting phase of growth as we prepare to boost our presence and momentum in
Japan. We are on a mission to become a daily essential payment method in Japan, sowe are looking for a bright and energetic experienced senior marketing professional to
help develop and deliver our marketing activity to further build our Paidy and PayPal
brand and businesses in Japan. You will be excited by the challenge of helping to build
business and a growing brand as part of a dynamic fast paced team.
Key Role and Responsibilities
You will be responsible for gaining a true insight into our target market, the market and
our competitors to develop clear strategies that will help us drive our brand and
business forwards.
Your role will stretch across product and communication development, innovation and
portfolio management. You will report to the local COO and lead the marketing team to
ensure they work closely with our other business functions (Product, UX, Sales, Data &
Risk, etc.).
The key objectives of this role are through using a deep understanding of the local
consumer and market, identify relevant insights and turn them into marketing strategy.
Specifically:
● Defining target audience, value propositions, for sub-brands/products
● Developing and executing marketing strategies against business KPIs (e.g. target
specific, seasonal, product innovations)
● Delivering and reviewing campaigns across various touch points using project
management cross functionally and with partner agencies to a high quality
standard
Skills and Requirements
To apply for this role, you'll need at least substantial brand marketing experience, with a
high level of autonomy and sphere of influence. You'll have a proven track record in
leading a brand through the line including ideally on digital platforms, as well as a
proven track record in leading and developing a team of talented marketers. You will be
a confident self-starter with the passion and enthusiasm to get stuck into projects to
deliver great business results. And you'll have an entrepreneurial approach and creative
spark which you can bring to the Paidy and PayPal brands.
The competencies and experience we are looking for are summarized here;
● Excellent track record on developing ATL, BTL, Digital comms from briefing to
final execution partnering with external agencies and influencing internal
stakeholders
● Launched consumer relevant and commercially successful NPD and range
optimizations
● Led deep consumer understanding projects, with capability in identifying
valuable consumer insights from both quantitative and qualitative data points
turning them into strategies to win
● Strong ability to decode problems and articulate the challenge simply and
effectively - along with a confident and influential presentation style● Analytical ability combined with an entrepreneurial approach and commercial
sense - including a strong track record of having worked with commercial and
sales teams
● Strong with numbers - financial literacy with deep experience managing
budgets, able to track, analyze and report on performance that would influence
business decisions
● Team management - experience building a team of marketers and organizing
the team for further success
● Language skills: ability to communicate clearly and effectively in both English
and Japanese
● Business education: whilst not a prerequisite for the role, we recognize the
benefit for formal education from a top school inside Japan or internationally
The Paidy team will ask about your user experiences with Paidy Apps during the
interview. Please download the Paidy App and try it out!
● iOS: https://apps.apple.com/jp/app/paidy/id1220373112
● Android:
https://play.google.com/store/apps/details?id=com.paidy.paidy&hl=en&gl=US
For those who are not able to download Paidy App, due to the regional restrictions, please be
advised that you download the similar App, such as Klarna, Afterpay, Affirm and so forth, and
come up with your opinions on these applications and services.
What We Offer You
● Paidy has a diversified team with 200+ colleagues from 35+ countries
● PayPal is a multinational corporation with more than 24,000 colleagues
● Exciting work opportunities in a rapid-growing organization
● Cross-functional collaboration
● Hybrid remote work model - minimum 2 times in office per week (subject to
change at company discretion)
● Competitive salary and benefitsPaidy Values
Be a winner / 勝ちにこだわる
● Always seek to beat expectations. / 期待値を超える為に常に努力する。
● Display surprising speed and resourcefulness. / 人をスピードと機知で驚かす。
● Overcome weaknesses by leveraging the strength and help of others to win. / 仲
間の強みを活かしたり協力を得ることで、自身の弱みや足りない点を克服する。
Own it and deliver, together / 共に結果を出す
● Fully support the final decision even if at times you may disagree. / たとえ意見が対
立することがあったとしても、最終決定を全面的に受け入れ支持する。
● Acknowledge and gather the power of others, by communicating and
collaborating with them. / 仲間の力を認めて活用し、積極的にコミュニケーションをとり、協
力する。
● Show a will to own actions and go the extra mile without being asked. / 行動につい
て強いオーナーシップを持ち、言われずとも業務を遂行しきる覚悟を持つ。
Be a valuable team member / 価値を認められるメンバーになる
● Strive to play an integral role. / 替えの効かない役割を果たす。
● Embrace and bridge differences in perspective, language, and culture. / 異なる意
見・考え方、言語と文化の架け橋になる。
● Don’t compromise - raise the bar for yourself and others. / スタンダードを上げ続けるこ