As an experienced researcher within the Experience Team, this position will play a key role in
strengthening Paidy’s insight foundation through both quantitative and qualitative
research.
The researcher will work closely with the CX Strategist, UX Designers, and the VP of
Experience to design and execute studies that deepen our understanding of user
experience, satisfaction, and brand health across Paidy’s ecosystem — including
collaborations with key merchants such as Apple and Amazon.
This position will also collaborate with external research vendors to conduct recurring
satisfaction and brand-tracking surveys and will participate in interpreting and synthesizing
research findings to inform product development, marketing initiatives, and overall service
improvement.
The ideal candidate has strong communication and facilitation skills, can refine business
challenges into clear research questions, and is comfortable guiding both vendors and
internal stakeholders toward actionable insights. We value strategic thinking, judgment,
and research orchestration.Key Role and Responsibilities
Conducting Research
● Plan, design, and execute quantitative and qualitative research to evaluate product
usability, user satisfaction, and brand perception.
● Collaborate with long-term research vendors to develop survey questionnaires,
research scopes, and analysis plans for the regular Paidy Brand, Users, and
Merchants’ UX satisfaction studies.
● Collaborate closely with the Data Science Team to leverage internal data sources (e.g.,
Looker, Google Analytics/ Mixpanel) and integrate behavioral data with research
insights.
● Utilize UX research tools such as Maze and other tracking or analytics platforms to
design efficient studies and interpret user behavior.
● Lead or co-lead research design when vendor involvement is limited—ensuring
methodological rigor, clear objectives, and measurable outcomes.
● Combine qualitative insights (user interviews, usability testing) and quantitative data
to generate holistic and actionable findings.
● Manage the end-to-end process of research projects—from scoping and brief
creation to reviewing deliverables and communicating insights.
Insight Analysis & Synthesis
● Interpret vendor-delivered quantitative data and merge it with qualitative insights to
uncover user needs, product pain points, and business opportunities.
● Analyze survey results, brand tracking trends, and user feedback with a critical and
independent perspective, questioning assumptions and identifying new hypotheses.
● Create structured reports and presentations to translate complex data into
meaningful insights for internal audiences.
● Provide clear, evidence-based recommendations that drive design, product, and
marketing decisions.
Customer Experience & Product Improvement
● Partner with UX Designers, Product Managers, and the CX Strategist to identify
improvement opportunities based on satisfaction, usability, and behavioral insights.
● Support the Experience Team in transforming research insights into prioritized
actions for product development and UX/UI improvements.
● Lead discussions that connect data-driven insights with strategic design and service
experience goals.
Cross-Functional Collaboration & Facilitation
● Facilitate research planning and insight-sharing sessions with multiple teams
(Design, Product, Marketing, Sales, CS).
● Translate stakeholder goals into researchable questions and guide conversations
toward achievable, high-impact outcomes.
● Ensure alignment between internal teams and external vendors by managing
expectations, timelines, and quality standards.
● Support communication of findings across the organization to promote
user-centered decision-making.
Vendor & Research Process Management
● Manage relationships with external research partners: create briefs, define
deliverables, review outputs, and ensure quality.● Develop and maintain templates, guidelines, and frameworks for vendor-based
research to ensure efficiency and consistency.
● Monitor and track project budgets, timelines, and vendor performance, providing
feedback for continuous improvement.
● Evaluate opportunities to integrate AI-supported UX research tools to streamline
execution and analysis.
Skills and Requirements
Minimum Qualifications
● 3+ years of experience in UX, market, or product research, with exposure to both
qualitative and quantitative methods.
● Experience designing and managing research projects in collaboration with external
vendors.
● Proven ability to translate business problems into clear research questions and
structured plans.
● Strong analytical mindset and ability to interpret survey results, behavioral data, and
user interviews cohesively.
● Excellent communication, facilitation, and storytelling skills—able to drive discussions
and align diverse stakeholders.
● Experience conducting user research with Japanese audiences.
● Business-level Japanese (native or equivalent) and English proficiency for
collaboration with team members.
Preferred Qualifications
● Bachelor’s degree in Human-Computer Interaction, Behavior, Psychology, Sociology,
Marketing, or related fields (or equivalent and demonstrable work experience)
● Familiarity with survey platforms and UX research tools (Maze, Lookback, Unii
Research, etc.).
● Experience with brand tracking, NPS, or customer satisfaction surveys.
● Experience working in a cross-functional, fast-paced, and agile environment.
What We Value
● Strategic thinking and a proactive attitude toward uncovering insights that drive
business impact.
● Balanced mindset between data-driven rigor and user empathy.
● Curiosity to challenge conventional assumptions and explore data from new
perspectives.
● Strong collaboration and partnership mindset—able to complement the CX
Strategist’s qualitative and strategic expertise with quantitative depth.
● Ownership and accountability for delivering meaningful, actionable insights that
influence product and experience decisions.
The Paidy team will ask about your user experiences with Paidy Apps during the interview.
Please download the Paidy App and try it out!
● iOS: https://apps.apple.com/jp/app/paidy/id1220373112
● Android: https://play.google.com/store/apps/details?id=com.paidy.paidy&hl=en&gl=US