Context > Project with a leading Saudi Arabian technology Company, backed by the Kingdom’s sovereign wealth fund and actively contributing to Vision 2030. The company specializes in Artificial Intelligence, Smart Cities, Intelligent Transportation Systems, Cybersecurity, and Digital Transformation. It operates primarily across Government, Public Safety, Transportation, Security, and Smart Infrastructure sectors, delivering large-scale, mission-critical technology solutions
Tasks / Responsibilities > Demonstrated expertise in developing and executing go-to-market (GTM) strategies for new products, services, and market segments (with main focus on solutions related to Smart Cities, Smart Mobility, Urban Intelligence, etc.); Strong experience in business development, including market assessment, opportunity identification, customer acquisition, and strategic partnership development; Strong knowledge of and experience in the MENA region (as a priority) and internationally (lower priority); Proven ability to develop commercial strategies, value propositions, pricing models, and revenue growth plans aligned with organizational objectives; Expertise in conducting market research, competitive analysis, customer segmentation, and demand assessment to inform strategic decision-making; Experience in designing and implementing sales enablement frameworks, channel strategies, and customer engagement models; Strong knowledge of business model design, commercialization planning, and product/service launch methodologies; Experience in identifying, negotiating, and managing strategic alliances, partnerships, and ecosystem relationships to accelerate market penetration; Proficiency in developing business cases, financial models, and investment evaluations to support growth initiatives and market expansion; Ability to define and monitor commercial KPIs, sales performance metrics, pipeline health, and customer success indicators to drive continuous improvement; Strong stakeholder management and executive communication skills, with the ability to align cross-functional teams across strategy, marketing, sales, product, and operations to successfully activate go-to-market initiatives; 12+ years of experience in the field; Both Arabic and non-Arabic speakers can be considered