Animal Feed Sales Manager

Job Description:

Position Title: Animal Feed Sales Executive / Regional Sales Manager

Location: Uganda

Salary: 2000 - 2500 USD + Benefits 

We are looking for the Animal Feed Sales Executive/Manager who will be responsible for developing and expanding the market for animal feed products across assigned African regions.

The role involves identifying potential distributors, farmers, cooperatives, and dealers, driving sales growth, conducting product demonstrations, and ensuring strong customer relationship management.

Key Responsibilities

·        Achieve monthly/quarterly/yearly sales targets for animal feed products like DDGS.

·        Identify new business opportunities, distributors, wholesalers, and large farms (poultry, dairy, cattle, goat, fish).

          Conduct field visits, market surveys, and competitor analysis.

·        Drive dealer appointments and expand distribution networks.

·        Promote key product lines: poultry feed, cattle feed, fish feed, mineral mixtures, supplements, premixes, etc.

·        Maintain strong relationships with farmers, feed distributors, agro-vets, and cooperatives.

·        Provide technical support and recommend suitable feed solutions based on animal type and farm size.

·        Handle customer queries and resolve issues promptly.

·        Develop strategies to increase brand visibility and penetration across the region.

·        Identify high-potential markets (poultry clusters, dairy hubs, aquaculture zones).

·        Participate in agricultural exhibitions, trade fairs, and farmer meetings.

·        Conduct on-farm demonstrations and training sessions for farmers on feed usage, feeding schedules, and best practices.

·        Train distributors, retailers, and field staff on product knowledge.

·        Provide feedback to R&D/production teams about market needs and product performance.

·        Prepare weekly/monthly sales reports and forecasts.

·        Track sales performance region-wise and product-wise.

·        Ensure proper documentation for orders, credit control, and collections.

Qualifications & Experience

• Bachelor’s Degree in Agriculture, Animal Science, Veterinary Science, Agribusiness, or related field (preferred).
• 5–15 years of experience in animal feed sales, agricultural inputs, livestock nutrition, or veterinary products.
• Experience in African markets (East, West, Central, or Southern Africa) is highly preferred.
• Strong understanding of poultry, dairy, and livestock farming systems in Africa.
• Ability to work independently with travel across rural and semi-urban markets.