• Sales Leadership & Execution: • Drive monthly sales targets for company alcohol products in assigned regions. • Ensure consistent achievement of defined sales volumes and revenue goals. • Develop and execute territory-specific sales strategies.
• Team Management & Monitoring: • Supervise and control the local sales team. • Track daily field activities, market visits, and performance of sales personnel. • Ensure disciplined reporting and accountability across the team.
• Market Coverage & Distribution: • Build and maintain strong relationships with wholesalers, distributors, retailers, and bulk buyers. • Expand distribution footprint across countryside and untapped regions. • Monitor stock movement and availability in the market.
• Collections & Financial Discipline: • Ensure timely collections against sales. • Manage cash collections and maintain strict financial discipline. • Minimize outstanding receivables and credit risks.
• Travel & Business Development: • Travel extensively across Nigeria to develop new markets and secure orders. • Identify and establish business associations, partnerships, and new opportunities.
• Branding & Market Visibility: • Execute local branding, promotions, and visibility campaigns. • Coordinate advertising initiatives suited to rural and semi-urban markets. • Strengthen brand recall and positioning in the local market.
• Reporting & Compliance: • Provide regular sales reports, forecasts, and market intelligence. • Ensure adherence to local laws and regulations related to alcohol sales and distribution.
• Must have prior experience in the alcohol/liquor industry (mandatory). • Proven track record in sales, distribution, and team handling. • Strong understanding of rural and countryside markets. • Ability to manage operations independently in a challenging environment. • Excellent negotiation, relationship management, and leadership skills. • Willingness to travel extensively across Nigeria.
• Package will be aligned with the candidate’s current/past compensation. • Performance-linked incentives based on monthly sales targets and projections.
• Monthly sales volume achievement • Collection efficiency and cash flow management • Expansion of distribution network • Market penetration and brand visibility • Team performance and reporting discipline