About iSmartRecruit
iSmartRecruit is the award-winning applicant tracking system and CRM. We have our customer presence in more than 35 countries all around the world.
iSmartRecruit is honoured with the largest award range including,
Best Functionality Software (2017, by Capterra)
Budget-Friendly Software (2018, by Software Suggest)
Top 20 Most Affordable ATS (2018, by Capterra)
High Performer Software (2020, by G2 Crowd)
Best Support (2020, by G2 Crowd)
User Recommended (2020, by Software Suggest)
Top Rated Recruitment Software (2020, Software world)
Most Satisfactory Applicant Tracking System in APAC Region (2020, by G2 Crowd)
About the role
We’re looking for a marketing professional who can develop and scale our unique positioning across multiple segments and buyer personas. In this role, you will be responsible for designing our demand generation strategy and for delivering content, thought leadership material and other assets to scale our marketing programs across different genes, industry verticals, and market segments. You will create and localize marketing content and assets including thought leadership content, blogs, whitepapers, pitch decks, sales collateral, case studies, internal training documents, and battle cards and more. Our ideal candidate is a passionate B2B marketer with prior experience at enterprise software companies.
Responsibilities
Understand our buyer personas and their goals and challenges to create a messaging strategy
Grow organic website traffic
Feature customer promoters in speaking engagements and marketing campaigns
Show results in increased web traffic and time on site compared to pre-COVID
Deep dive into understanding iSmartRecruit’s newly released capabilities
Work with multiple internal teams including product marketing and sales teams to develop our strategy
Translate the messaging strategy into funnel-focused marketing programs to acquire, engage and retain customers
Own the content calendar to scale our messaging and support regional lead-gen programs
Support field marketing and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers
Understand the competition and help our sales team differentiate our product offerings with messaging, battle cards and training material
Build and maintain a library of collateral that is easy to access and consume for our global sales and marketing teams
Requirements
2-4 years prior experience in a sales or marketing role, preferably at an enterprise software company
Prior experience in creating and promoting marketing content like thought leadership, blogs, whitepapers, webinars, etc.
Ability to strategize and create content and messaging relevant to the target audience
Strong grasp of funnel-focused marketing activities to create demand and retain customers
BS/MS degree, education abroad is a plus
Excellent written and verbal communication skills
An eye for quality and attention to detail
Strength in collaborating with cross-functional teams across geographies
Strong SEO skills - both from content creation and a technical standpoint
Ability to thrive in fast-paced, deadline-driven environments
Familiarity with a range of tools (e.g. Hubspot/Marketo, Google Adwords, Salesforce, Google Analytics, Outreach, Tableau, web personalization and A/B testing tools, in-app product analytics/adoption tools, ABM software, and more)
Next Steps
To apply, please attach your CV and apply to this position.