Senior Manager – E-Commerce Marketing

Senior Manager – E-Commerce Marketing

Location: Mumbai
Function: E-Commerce Marketing
Reports to: Chief – E-Commerce
Team: 2 Direct Reportees
Experience Required: 6–8 Years (FMCG – Non-Food)

About the Role

We are looking for a dynamic and consumer-focused E-Commerce Marketing professional with strong exposure to both on-platform and off-platform marketing. The ideal candidate should come with a solid foundation in GT Sales & Marketing and hands-on experience in key account management across Modern Trade, E-Com, or Quick Commerce. This role will lead digital growth initiatives and drive visibility, conversion, and performance across e-commerce platforms.

Key Responsibilities

• Develop and execute end-to-end E-Commerce marketing strategies across key platforms.

• Lead both on-platform initiatives (AMS, visibility, merchandising, SEO/SEM, content optimization) and off-platform activities (digital campaigns, performance marketing, influencer marketing).

• Work closely with platform teams to drive monthly plans, visibility agreements, and growth projects.

• Manage platform operations including listings, content, ratings & reviews, and traffic-building initiatives.

• Collaborate with GT Sales & Marketing teams to bring consumer insights and brand priorities into e-commerce planning.

• Drive performance analytics, reporting, and ROI measurement for all marketing activities.

• Manage key account relationships across Modern Trade/E-Com/Quick Commerce to drive joint business plans.

• Lead and mentor a small team to deliver business and marketing outcomes.

• Coordinate with cross-functional teams including brand marketing, supply chain, finance, and category teams.

• Ensure consistency of brand messaging, content, and campaigns across all digital touchpoints.

Qualifications & Experience

• 6–8 years of experience in FMCG (Non-Food) with a mix of:

  • GT Sales & Marketing

  • Key Account Management (Modern Trade/E-Com/Quick Commerce)

  • E-Commerce Marketing

• Strong understanding of platform ecosystems, digital tools, and performance marketing metrics.

• Proven experience in both on-platform and off-platform marketing is a must.

• Strong analytical skills with the ability to interpret data and convert insights into strategy.

• Excellent communication, stakeholder management, and team leadership skills.

Key Competencies

• Digital & E-Commerce expertise

• Brand understanding & consumer insight

• Cross-functional collaboration

• Analytical and problem-solving ability

• Strong communication and presentation skills

• Team leadership and project management