Summary
- Calling all bold thinkers and media mavens! The Director of Paid Media is the go-to leader for crafting and executing dynamic, full-funnel media strategies.
- As a key driver of innovation and collaboration, the Director will lead omni-channel paid media campaigns working shoulder-to-shoulder with Brand Marketing, Digital, Analytics, and guiding our agency partners in flawless execution. This high-visibility, owner-facing role requires accountability, agility, and the confidence to steer complex conversations with stakeholders at all levels, all while maintaining a guest-centric and owner-first mindset. This position offers tremendous potential for someone who is ambitious, confident and is a driver.
- This role offers an exciting opportunity to lead omni-channel paid media strategies with significant visibility and impact. Success in this role requires a balance of strategic thinking, collaboration, and a hands-on approach to problem-solving in a dynamic environment.
Scope/Financial Responsibility
- This role oversees the strategy, execution, and optimization of a portion of Client paid media budget, driving results across the entire funnel across North America (US + CA).
- Abilities/Key Competencies/Skills
- Media Mastermind: Proven expertise in managing omni-channel campaigns, from brand awareness to direct response.
- First-Party Data Guru: Skilled in leveraging first-party data and AI for precision targeting, optimization, and creative development.
- Dynamic Storyteller: Adept at crafting compelling presentations and delivering them with confidence to diverse audiences.
- Agile and Collaborative: Thrives in fast-paced environments with a knack for building strong partnerships across teams.
- Analytical Powerhouse: Data-driven and ROI-obsessed, with a proactive approach to uncovering opportunities for optimization.
- Creative Visionary: Experienced in leading dynamic, personalized creative campaigns that make a lasting impact.
Experience/Certificates/Education
- Experience: 9-12 years of experience in paid media strategy and execution, with a track record of managing large budgets and delivering results. Hospitality or franchise experience is a plus but not required.
- Leadership experience is a plus but not required.
- Education: Bachelor’s degree required; advanced certifications in media platforms (Google, Meta, CTV platforms, etc.) or digital marketing are a big plus.
