Job Purpose:
Cognizant is searching for a Campaign Manager to support its North American Field
Marketing Team.
This role will be responsible for planning and implementing client-facing marketing
programs, including digital campaigns to support demand generation. The role includes
content development, content distribution, account-based marketing, partner
marketing, paid media and social media.
Responsibilities:
As a Campaign Manager in Field Marketing, you will be responsible for overseeing all
related program activities – from concept through design, to execution and reporting.
Here’s the opportunity:
∙Define and execute marketing campaigns that build our brand, engage our
clients, and generate qualified leads.
∙Develop landing pages for each campaign, featuring valuable content and ways
to engage clients and prospects effectively.
∙Co-create and implement sales enablement assets, case studies, and other
collateral.
∙Collaborate with Cognizant partners and colleagues, (thought leadership,
advisory, AR, PR, social media, and website teams) and sales leadership to
syndicate thought leadership and reach target audiences and key decision
makers.
∙Plan and manage marketing budget.
∙Work effectively with multiple stakeholders internally and externally to ensure
delivery and quality of assets that are aligned with Cognizant branding
guidelines.
∙Continually measure and optimize ROI of marketing programs by analyzing data
from our MarTech stack and Salesforce.
Minimum Qualifications:
∙B.A. or B.S. degree
∙At least 8 years of prior B2B and/or professional services marketing experience,
with a demonstrated ability to articulate key messages and value propositions
∙Previous experience developing and executing integrated, account-based,
demand generation and content marketing campaigns using MarTech tools such
as Pardot, Adobe Experience and 6Sense
∙Experience in tracking marketing influenced revenue through sales automation
tools such as Salesforce
∙Hands-on experience with AI and generative AI marketing tools
∙Excellent project management skills and validated ability to lead cross-functional,
cross-regional teams to complete objectives on time and within budget
∙Previous experience leading multiple partners in a highly matrixed model
∙Strong written and verbal communication skills - including executive
communications
∙Ability to align tactical execution with strategic vision
People First is a niche talent sourcing and learning and development consulting firm in service since 1995. Our vision is to evolve and inspire evolution in organisations and institutions to journey to their ‘next orbit’ in terms of people, culture, learning, process, product and services.
We fulfil our vision through our solutions to enable talent-hiring through holistic fitment methodologies, to coach leaders to inspire individual & organisational change; to transform educational spaces; and to map leader’s inner journeys of evolution and change.
At People First, we believe our highest purpose is to experience work as a holistic transformative experience and offer essay structure types services that uphold insight, inspiration, and innovation rooted in-depth, quality and ethics.
We strive to maintain a nurturing online college homework-help culture where integrity, authenticity, individuality and growth are honoured along with the fulfilment of the organisation’s purpose, vision, values and goals.
Our core values make us who we are. We are a niche firm united by a strong set of five guiding principles- originality, integrity, congruence, co-creation and fulfilling partnerships. Our achievements easy demonstration speech ideas are built on a solid foundation of core values that inspire action, teamwork and excellence.