Key Responsibilities
Strategic Leadership
∙Act as the MLEU marketing advisor to EMEA business and marketing stakeholders.
∙Define and prioritize marketing strategies aligned with vertical growth objectives.
∙Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
∙Design and execute multi-geo multi-channel awareness and lead generation campaigns.
∙Develop persona profiles and client segmentation strategies.
∙Create and activate client journeys through research, messaging and validation
∙Support regional Field Marketing team in effective local activation of integrated campaign.
∙Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration
∙Design joint marketing initiatives with MLEU technology alliance partners.
∙Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional
Field Marketing for right inputs and best outcomes.
Candidate Profile
Industry & Marketing Expertise
∙Deep understanding of business and technology trends in MLEU industry.
∙10+ years of experience in B2B marketing, preferably in technology services.
∙Strong experience in using digital channels and platforms for awareness and demand gen
activities.
∙Proven success in integrated marketing strategies that deliver measurable outcomes.
∙Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not
mandatory.
Strategic & Operational Agility
∙Ability to self-start, self-motivate, and manage multiple complex priorities.
People First is a niche talent sourcing and learning and development consulting firm in service since 1995. Our vision is to evolve and inspire evolution in organisations and institutions to journey to their ‘next orbit’ in terms of people, culture, learning, process, product and services.
We fulfil our vision through our solutions to enable talent-hiring through holistic fitment methodologies, to coach leaders to inspire individual & organisational change; to transform educational spaces; and to map leader’s inner journeys of evolution and change.
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We strive to maintain a nurturing online college homework-help culture where integrity, authenticity, individuality and growth are honoured along with the fulfilment of the organisation’s purpose, vision, values and goals.
Our core values make us who we are. We are a niche firm united by a strong set of five guiding principles- originality, integrity, congruence, co-creation and fulfilling partnerships. Our achievements easy demonstration speech ideas are built on a solid foundation of core values that inspire action, teamwork and excellence.