Industry Marketing Lead – Life Sciences
Level : Associate Director
Location : India (Bangalore, Hyderabad, Chennai, Pune, Mumbai, Gurgaon, Noida)
Role Overview
We are seeking a strategic and results-driven marketing leader to spearhead integrated marketing
efforts for the Life Sciences vertical in EMEA region. This role will be responsible for shaping and
executing marketing strategies that drive brand growth, client engagement, and revenue impact. The
Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross-
functional stakeholders to deliver high-impact campaigns and programs.
Key Responsibilities
Strategic Leadership
∙Act as the Life Sciences marketing advisor to EMEA business and marketing stakeholders.
∙Define and prioritize marketing strategies aligned with vertical growth objectives.
∙Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
∙Design and execute multi-geo multi-channel awareness and lead generation campaigns.
∙Develop persona profiles and client segmentation strategies.
∙Create and activate client journeys through research, messaging and validation
∙Support regional Field Marketing team in effective local activation of integrated campaign.
∙Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration
∙Design joint marketing initiatives with Life Sciences technology alliance partners.
∙Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional
Field Marketing for right inputs and best outcomes.
Candidate Profile
Industry & Marketing Expertise
∙Deep understanding of business and technology trends in Life Sciences industry.
∙10+ years of experience in B2B marketing, preferably in technology services.
∙Strong experience in using digital channels and platforms for awareness and demand gen
activities.
∙Proven success in integrated marketing strategies that deliver measurable outcomes.
∙Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not
mandatory.
Strategic & Operational Agility
∙Ability to self-start, self-motivate, and manage multiple complex priorities.
∙Comfortable operating within a complex, matrixed organizational structure.
∙Thrives in dynamic environments and can navigate ambiguity with focus and agility.
Client-Centric & Demand Generation Skills
∙Strong demand generation expertise and a client-first mindset.
∙Experience in developing client personas and journey-based marketing strategies.
Communication & Influence
∙Excellent communication skills with the ability to influence stakeholders across all levels.
∙Collaborative mindset with a track record of cross-functional engagement.
Innovation & Adaptability
∙Agile and innovative thinker with a strategic mindset.
∙Open to experimentation and new approaches to build client and partner relationships.
Success Metrics
Success in this role will be measured by:
∙Pipeline Influence: Marketing-influenced pipeline growth and conversion rates.
∙Brand Visibility: Increased brand awareness and share of voice in the Life Sciences vertical in
EMEA
∙Client Engagement: Improved client journey metrics including engagement, retention, and
advocacy.
∙Stakeholder Satisfaction: Positive feedback from sales, consulting, and regional field
marketing teams.
∙Partner Impact: Visibility and performance of joint campaigns with strategic partners.
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