Job Description – Content & Social Media Executive
**Company:** Kashmir Oriental Carpet Enterprises (Carpets of Kashmir)
**Location:** World Trade Center, Cuffe Parade, Mumbai
**Employment Type:** Full-time, In-office
**Position:** Content & Social Media Executive
**Reporting To:** Director
Role Overview
We are seeking a talented and proactive Content & Social Media Executive to manage content creation, social media strategy, influencer engagement, and creative marketing across our three brands: Carpets of Kashmir, Stratum Rugs, and Ishvya. The candidate should bring hands-on execution skills, creativity, ownership mindset, and a keen aesthetic eye for creating photo and video content in-house.
Key Responsibilities
- Plan and execute engaging social media content calendars across Instagram, Facebook, Pinterest, and LinkedIn.
- Conduct regular photoshoots and video shoots in our showroom and on-site for Reels and other formats.
- Write captions and blog content with SEO-friendly language tailored to each platform and brand.
- Design and publish product catalogs and visual creatives for shawls and rugs.
- Monitor analytics to continuously improve engagement, reach, and conversions.
- Coordinate content flow across all three brands – Carpets of Kashmir, Stratum Rugs, and Ishvya.
- Collaborate with the MIS/Digital Ops Manager for website, e-commerce, and product data alignment.
- Ensure timely publishing of product launches, announcements, and campaigns.
- Engage with the social media audience through comments, DMs, and stories.
- Strategically plan, execute, and monitor Meta Ads (Facebook and Instagram), including ad creatives, audience targeting, A/B testing, performance tracking, and budget optimization.
- Identify, connect, and collaborate with relevant influencers for content collaborations and promotions.
- Use AI-driven tools and modern apps to accelerate creative workflows, design generation, captioning, and publishing.
Skills & Qualifications
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- Proven experience in social media and content creation for lifestyle, fashion, or luxury brands.