Community Manager/Blogger

Job Position: Community Manager / Blogger

Reports to: Marketing Manager

External Interactions: Newspaper/ News websites / Social Media / Tribe platform

Job Summary:

We are looking for a qualified Community manager to join the marketing team of one of our clients, which was founded to address the tremendous challenges in protecting organizations from cyber-attacks across Africa.

He/She must have exceptional oral and written communication skills and can develop engaging high-quality content. He/she is responsible for research topics and developing interesting articles, posts, whitepaper that will generate community trends via mass public news websites, printed newspapers, social networks channels and community platform to build a community of followers, handle support questions, and increase engagement.

Additionally, He/She should be a people person’ with great customer service skills and the ability to moderate online and offline conversations within our community.

Key Responsibilities:

The primary role is to serve as the point of contact for the online community and stakeholders.

• Develop a content plan and editorial calendar
• Create engaging and shareable content for all platforms, including blog pieces, weekly articles, monthly reports and newsletters and/or promotional videos in relates to the following topics: fintech, cybersecurity, crypto, African business etc.
• Set, plan, and implement community initiatives, social media and communication campaigns and strategies
• Stay up to date with the latest industry topics, and digital trends such as in Business, Cyber and Crypto
• Build relationships with the online community
• Monitor and provide feedback and statistics on engagement/conversion rate/growth/etc. via social media channels.
• Liaise with external agencies or journalists to publish the various articles also on mass public media.
• Provide community feedback to the management and stakeholders.
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Find new marketing ideas and outreach opportunities to push brand image and products.
• Participate in social events, corporate events and workshops

Technical Skills

• Knowledge in technical writing, journalism, or familiarity with interests on Fintech, Crypto, Cybersecurity, or any other specific field.
• Exceptional research, writing and communication skills.
• Creativity and adaptability.
• Strong understanding of the target audience and sector trends.
• Proficiency with computers, whitepaper, especially content management software, social media platforms, MS Office, and SEO keywords, basic understanding of HTML
• Providing feedback to other contributors, and editing others' content
• Conducting analytical projects to improve blog strategies/tactics
• Creating well-structured study guides and case studies
• Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, and writing an email newsletter)
• Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)
• Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
• Knowledge of Hootsuite or similar programs to manage online postings on different platforms
• Attention to detail and ability to multitask

Soft Skills

• Strong written English editor (linguistic)
• Self-driven and highly motivated
• Ability to work independently and in a team environment
• Be a self-starter, self-motivated and self-directed.
• Proven to be detail oriented and be able to use many various resources.
• Must be able to multi-task and work with numerous projects and tools. Excellent organizational skills to work independently and manage projects with many moving parts

Certifications

• A degree in English Literature, communications, journalism, marketing or related fields.

At Workforce Group, we go beyond narrowly defined client issues, beyond conventional wisdom, beyond the expected, to create opportunities for our clients, candidates, colleagues, collaborators, and community. Through a network of diversified but highly complementary lines of businesses we have helped some of the most important and exciting organisations on the continent find the critical talent, access cutting edge advice and get innovative support they require to grow in a challenging market.
We support businesses and organisations of varying size, structure and maturity across diverse sectors such as Technology, Telecoms, Oil & Gas, Financial Services, Third Sector, FMCG etc. to enhance business performance, optimise for growth and achieve exceptional results.