Head, Marketing

JOB DESCRIPTION

JOB TITLE: Head, Marketing

Job Summary 

Head, Marketing is responsible for ensuring the company's revenue growth and profitability as a service provider of choice in the VAS services Industry. Lead Marketing & Sales team responsible for developing existing business and new business which include product development, sales of product solutions and expansion of Customer base for existing business.

Responsibilities 

• Play key role in shaping strategic direction of the Marketing and Sales services.
• Responsible for outlining new approaches and business models to develop the business e.g. how content can be integrated into electronic patient records, and how to generate revenue from this approach.
• Responsible for liaison with the internal stakeholders to ensure resources and services to support and deliver strategy
• Horizon scanning to inform business development opportunities and identify market trends
• Has responsibility for all Cards Services offerings of the Company which include product development and sales of product solutions.
• Responsible for business development planning, customer and competitor analysis, financial modeling, proposal design and tender bids to grow the business to deliver agreed return on investment in given financial year.
• Work closely with IT/Operations and other business teams to develop/upsell existing business, and identify and pursue new business opportunities for the company's products and services
• Preparation and presentation of business proposals to corporate clients such as old and new banks, cards suppliers, solutions developers, strategic Institutions.
• Work with product development teams and the company's Management team to establish, manage and report on performance indicators and success criteria for the products and services
• Ensure all business Marketing & Sales staff have clear role profiles with clear targets and accountability

User Relationships

• Responsible for working with customers to negotiate contractual relationships and ensure that we achieve a win/win situation
• Responsible for working with Head of Business streams and functional teams to identify customer needs and performance indicators that need to be met from a contractual perspective.
• Responsible for providing user experience feedback from customers – and troubleshooting where necessary to protect existing, and develop new business

KEY COMPETENCY REQUIREMENTS

Knowledge

• Good knowledge of e-payments business products and services
• Good knowledge of proposal drafting and presentation
• Knowledge of product development cycle

Skill/Competencies

• Strong interpersonal skills.
• Excellent written/ oral communication skills
• Strong analytical skills
• Organizational skills
• Confident negotiator and ability to close the right type of business deals at the highest level

Education Qualification:

• First and Second Degrees in Business, Marketing or other related courses
• Professional Qualifications and MBA will be added advantage

At Workforce Group, we go beyond narrowly defined client issues, beyond conventional wisdom, beyond the expected, to create opportunities for our clients, candidates, colleagues, collaborators, and community. Through a network of diversified but highly complementary lines of businesses we have helped some of the most important and exciting organisations on the continent find the critical talent, access cutting edge advice and get innovative support they require to grow in a challenging market.
We support businesses and organisations of varying size, structure and maturity across diverse sectors such as Technology, Telecoms, Oil & Gas, Financial Services, Third Sector, FMCG etc. to enhance business performance, optimise for growth and achieve exceptional results.