Lead Associate – Marketing, TPSDI

+ What are we looking for?

• Marketing & Communication - Knowledge of branding, storytelling, and promotional messaging
• Strong written and visual communication skills for social media and proposal content
• Digital & Social Media Skills
• Proposal & Lead Management
• Training & Enablement
• Data Handling & Reporting

+ You would be responsible for

Corporate Business Development & Proposals

• Contribute to revenue generation by supporting proposal development for corporate training/business opportunities.
• Track and analyze the win-loss ratio of submitted proposals and recommend improvement strategies.

Social Media & Digital Marketing

• Manage and grow the organization's presence across social media platforms.
• Ensure a consistent and engaging average number of posts per month as per the digital calendar.
• Monitor and improve engagement rates and increase follower count through targeted campaigns.
• Contribute approved content to social media channels to highlight center activities and success stories.

Lead Generation & Government Scheme Promotion

• Support marketing campaigns to generate leads for government-funded skill development courses.
• Collaborate with the outreach and mobilization team to convert leads into enrollment.
• Ensure timely approval of centers by NSDC for course delivery.

Internal Capacity Building

• Conduct training sessions for center teams on the usage and operations of the SIDH Portal.
• Act as a resource person for troubleshooting and supporting center-level marketing and portal-related needs.

Reporting & Analytics

• Maintain dashboards and reports on social media performance, proposal status, and lead conversions.
• Regularly update management on campaign outcomes, engagement metrics, and progress against targets.