Key Responsibilities:
Brand & Strategy
- Develop and execute marketing strategies aligned with business and sales goals.
- Maintain consistent brand positioning, visual identity, and communication.
- Build strong brand narratives showcasing design, craftsmanship, and performance.
Product & Content Marketing
- Lead product launches, global campaigns, and storytelling for collections.
- Oversee creation of catalogues, brochures, presentations, videos, and digital assets.
- Collaborate with design, product, and sales teams to create market‑focused communication.
Digital & Social Media
- Manage social media, website content, email marketing, and online campaigns.
- Develop region-specific content.
- Track campaign performance and optimize based on analytics.
Events & Exhibitions
- Manage marketing for global exhibitions/trade shows.
- Oversee pre-event, on‑ground, and post‑event activities.
- Coordinate with agencies, booth designers, and partners.
Sales Enablement & B2B Marketing
- Create pitch decks, product presentations, and case studies.
- Support regional sales teams and distributors.
- Manage co‑marketing initiatives with chefs, hotels, and partners.
Market Intelligence
- Conduct market research and competitor analysis.
- Identify brand growth opportunities.
- Manage marketing budgets and vendor relationships.
CRM Strategy & Implementation
- Develop and manage CRM strategies to enhance customer relationships.
- Implement CRM workflows for B2B and partner engagement.
- Manage segmentation, targeting, and communication personalization.
Data Management & Analytics
- Maintain CRM databases.
- Analyze customer data for insights.
- Generate dashboards and reports.
Lead Management & Engagement
- Oversee lead capture, nurturing, and scoring.
- Coordinate with sales teams to improve lead conversion.
- Build automated communication journeys.
Cross-Functional Collaboration
- Work with marketing, sales, and product teams to improve lifecycle experience.
- Support digital campaigns with CRM data insights.
- Ensure accurate follow-ups and pipeline management.
CRM Tools & Optimization
- Manage CRM tools.
- Improve system efficiency and user adoption.
- Train teams on CRM best practices.
Skills & Competencies:
- Strong brand management and digital marketing expertise.
- Excellent communication and design sense.
- CRM system experience.
- Ability to manage multiple global projects.
- Analytical mindset with attention to detail.
Qualifications & Experience:
- Bachelor/Master’s in Marketing, Business, Communications.
- 6–10 years marketing experience; CRM preferred.
- Hospitality, B2B, luxury, or design industry experience.
- Experience with agencies and global teams.
- Willingness to travel internationally.
We as an Arine Fine Porcelain, The successful combination of professional experience, creativity, unparalleled technical know-how and attention to finesse, places Ariane Fine Porcelain in a leadership position in the porcelain table- ware industry.
Through our state-of-the-art production technique, advanced technical know-how, and creative team of experts is born a durable, high-quality product, suitable for all fine hospitality, catering and food & beverage establishments. Our collections are made by industry professionals for industry professionals, encompassing creativity, functionality, durability and timelessness.
Ariane Fine Porcelain was created in 2014, by a group of partners having countless years of experience in the porcelain tableware manufacturing and distribution industry. Among these partners is business man Dr. Khater Massaad, the founder and chairman of the brand Ariane Fine Porcelain. Our presence are in domestic and international as well.