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Company Website
Retail Head
Location
Ahmedabad, India
Experience
-
Job Type
Full Time
Job Description
Roles and Responsibilities:
Align with HQ Retail team for Vision, strategy direction to create & cascade down appropriate region strategy, processes & roadmaps.
Monitor the marketing budget and expenditure for successful growth of the brand sale.
Develop and execute sales plans to meet revenue/kPIs goals for stores through optimising display merchandising, innovative launches ad promotions and trade spend.
Lead strategic plan for business processes related to in-store implementation and execution across all store concepts.
Develop and implement in-store programs designed around industry practices to increase efficiency in operational and Brand excellence.
Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View.
Create fresh digital content and deploy across Social media platforms
Creative content in line with the brand positioning on social media
Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM and Concierge.
Build Marketing Plans and Budget for executing on agreed objectives across 5 brands.
Innovate in marketing execution to build marketing cost efficiencies without compromising on quality
Define & track the targeted customer in terms of demographic & psychographic
Lead the e-Commerce to drive for omni-channel business operating model to support both brick & mortar and e-Commerce.
Determine and execute brand-right site location strategy and appropriate new Store Opening plan for brand
Drive and manage appropriate Merchandising and Allocation, set and effectively manage season OTB, margin and inventory levels to support business in respective channels (Full Price & Factory Outlet)
Contact Person
Sachi Kukadia
9898408648
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