Marketing Head

About the Role

We are looking for an experienced Marketing Head to lead content, digital strategy, brand positioning and revenue-focused marketing initiatives across the organization. This role requires strong leadership, analytical depth and hands-on expertise in digital marketing, content, PR, and creative direction.

Key Responsibilities

1. Strategy & Growth

• Lead holistic content and digital marketing strategy aligned with business goals.
• Drive LMS revenue through course expansion, promotions and optimized positioning.
• Scale advanced LMS programs with premium branding and high-engagement funnels.
• Increase inbound leads through website optimization and content enhancements.
• Strengthen consults vertical via SEO, content and digital initiatives.

2. Team Leadership

• Lead digital, creative and content teams to execute full-funnel marketing campaigns.
• Build high-performing email campaigns and nurture journeys.
• Ensure timely and accurate delivery of creative, content and digital requirements.

3. New Initiatives

• Provide strategic guidance on new projects, partnerships and expert onboarding.
• Ensure brand consistency across collaborations and PR initiatives.

4. Brand & PR

• Provide strategic inputs to PR to maintain consistent messaging and business impact.

Skills & Experience Requirements

• Excellent verbal and written communication skills.
• Proven expertise in digital & content marketing strategy.
• Strong analytical skills with a data-driven mindset.
• Demonstrated leadership of creative and digital teams.
• Proficiency in marketing automation and digital platforms.
• Strong collaboration and partnership evaluation skills.