Digital Marketing Manager

Job Description:

As the Digital Marketing Manager, Your primary objective is to enhance Viitor's digital presence and brand image. You  are dedicated to developing, implementing, tracking, and optimizing various digital marketing campaigns, including SEO, SMM, and PPC, across all digital platforms. Our goal is to achieve the best possible outcomes, elevate brand image, and contribute to the growth of the business.

To excel in this role, you need to have a comprehensive understanding of the latest marketing tools and possess strong leadership skills to oversee the execution of all digital marketing initiatives. Collaboration with the marketing team is crucial, as we work together to ensure timely and cost-effective launch of initiatives for both internal business teams and external vendors.

Key Deliverables

• Develop comprehensive plans and strategies for integrated digital marketing campaigns that effectively promote our brand, generate awareness, drive engagement, foster consideration, and generate inquiries.
• Collaborate closely with the Digital Head and Sales team to create a digital marketing strategy that aligns with our overall marketing objectives, utilizing market insights, competition data, and future trends analysis.
• Focus on lead generation as the primary deliverable of digital marketing efforts.
• Develop, execute, monitor, and optimize various link building strategies to improve keyword search rankings across multiple search engines.
• Regularly measure and report the performance of overall digital marketing campaigns against predefined goals (ROI and KPIs) on a weekly, monthly, and quarterly basis.
• Continuously monitor and optimize paid advertising campaigns using platforms such as Google Ads, LinkedIn Ads, Bing Ads, and others to effectively generate leads.
• Develop effective strategies for guest posting, content marketing, influencer marketing, and other relevant tactics.
• Define, monitor, execute, and optimize various content marketing plans to drive engagement and conversions.
• Plan, build, execute, monitor, and optimize our brand's presence on social media channels such as LinkedIn, Twitter, Facebook, etc.
• Manage all digital marketing channels to ensure cohesive and consistent messaging across platforms.
• Collaborate with designers to create an exceptional online user experience.
• Expand our content library to include various formats such as video, infographics, webinars, podcasts, calculators, and interactive tools.
• Improve the conversion rate from search results to website visitors through optimization strategies.

Who should apply?

• Minimum 5+ years of Digital Marketing experience in the IT/Software Development Services industry, specifically targeting the US and/or European markets for a software company.
• Excellent written and verbal communication skills in English.
• Extensive expertise in lead generation for Software Development Services.
• Strong understanding of various software development services and programming languages such as Frontend, backend, Mobile, etc.
• Proficient in analyzing metrics and utilizing different report parameters in tools like Google Analytics, Google Search Console, etc.
• Solid foundational knowledge of SEO, including on-page and off-page optimization, blog strategy, keyword research, content creation, and content optimization.
• Thorough understanding of various ranking factors and search engine algorithms.
• Experience in building, monitoring, and optimizing diverse advertising campaigns in platforms like Google Ads and LinkedIn Ads.
• Willingness to go the extra mile and put in the necessary effort to achieve marketing goals.
• Excellent attention to detail and strong presentation skills.
• Flexible availability without any timing constraints.