Job Title: Market Excellence Senior Manager
Immediate Supervisor Title: Commercial Director
Department: Commercial
OB DESCRIPTION
JOB MISSION:
The mission of this role is to develop and deploy effective and efficient Brand Innovations, Loyalty Programs and sales operations focusing on three key pillars: RTM model optimization, sales capabilities development, and sales asset management enhancement. The goal is to drive continuous improvement within these pillars by making recommendations for change, establishing clear success metrics, and collaborating closely with the commercial team and other departments across various business units to ensure focused execution.
Ultimately, the aim is to become a center of excellence and a trusted business partner for the business units. This involves supporting them in improving customer engagement while balancing autonomy and alignment within the organization.
Key pillars:
- Brand Innovations: Spearhead New Product Development that will help us win in relevant needspaces and across the right occasion.
- Loyalty Program: Execute Loyalty Programs that will drive high customer retention and grow partner satisfaction.
- Route-to-Market Model Optimization: Define and implement the most effective and efficient RTM model. Provide comprehensive support to the Business Unit for seamless deployment, ensuring maximum market reach and customer engagement.
- Sales Capability Development: Develop a best-in-class sales capability program that empowers our teams. Cultivate a culture of continuous improvement and sales excellence by integrating this program into the everyday practices of the business unit.
- Sales Assets Management Enhancement: Lead the evolution of Sales Asset Management, focusing on effective control and profitability. Through innovation and technology, identify and develop new opportunities that drive growth and enhance competitive advantage.
MAIN JOB FUNCTIONS
- Identify growth opportunities by analyzing consumer needs, market trends, competitor activity, and emerging consumption occasions.
- Lead the New Product Development pipeline, from idea generation and concept development through to launch and post-launch evaluation.
- Work to develop innovation strategies that address relevant consumer needspaces and strengthen the brand’s position across key occasions.
- Translate consumer insights into product concepts, propositions, packaging, pricing, and positioning that have clear commercial potential.
- Build and manage the innovation pipeline, prioritizing initiatives based on revenue potential, consumer relevance, feasibility, and strategic fit.
- Coordinate cross-functional innovation projects with Marketing, Sales, R&D, Supply Chain, Finance, and other relevant team
- Develop business cases for new products, including volume, revenue, profitability, investment requirements, and expected ROI.
- Manage product launches, ensuring clear go-to-market plans, execution readiness, and alignment across commercial teams.
- Monitor post-launch performance and identify opportunities to optimize, scale, renovate, or discontinue products based on performance.
- Track innovation performance, including incremental revenue, market penetration, trial, repeat purchase, and contribution to overall portfolio growth.
Travel Required 50%
Scope WAC REGION
External (Customers/ Vendors)
Interactions
- IRED VENDOR
- SALES SYSTEM VENDORS
- TRAINING PROVIDERS
EDUCATIONAL AND OTHER SPECIFIC TRAINING REQUIREMENTS:
- Marketing, Business Administration, Engineering
- MBA or similar Masters Degree
- English (French is also important)
- Project Management
- Excel and Powerpoint
- Data driven
AREAS OF EXPERTISE AND YEARS OF EXPERIENCE:
- 10 years of relevant experience in Commercial, Business Development or Transformation Role
- RTM or SALES (REGIONAL MANAGER)
- Experience in leading Go-To-Market Consultancy projects
